Regional Marketing Executive

6 months ago

Bangor, United Kingdom Sykes Cottages Full time

**About the Role**:
**Are you a driven, collaborative Marketing Executive? Have a talent for understanding and marketing unique selling points? or eager to showcase your Marketing skills within a leading name in holiday industry...**

**Forge Holiday Group, have the exciting opportunity for our newest Marketing Executive to provide crucial marketing support within our Regional Marketing Team, across our Welsh regional brands.**

**In return for your hard-work, we can ensure you join a vibrant, inclusive work culture, make the most of fantastic career progression opportunities and make the most of our fantastic company benefits**

Paying a salary of up to £25,000 per annum / Monday to Friday, 9am-5.30pm
Plus access to our annual STIP scheme up to 10% of your salary
️ 33 days annual leave including bank holidays
Plus an additional day off for your Birthday
Plus an additional two volunteering days per year
Enhanced maternity and paternity policy
Inclusive and supportive work environment
✨ Employee discounts and benefits with your wellbeing at the centre
Opportunities for career progression, personal development and opportunities to be recognised
Comprehensive training and development programs to set you up for success
Study support for additional qualifications, courses and accreditations
Numerous dedicated wellbeing initiatives and access to 24/7 mental health support

**Our newest Marketing Executive will work across our two successful brands in Wales: Menai Holiday Cottages and Coast and Country Holidays.**

You will work closely with the Regional Marketing Team, operational Brand Team, and wider head office Marketing Team to deliver relevant, on-brand marketing campaigns, with a focus on generating lead enquiries from new holiday home owners.

**Please note: The post holder must be based in Parc Menai, Bangor. Hybrid working is available but will be required to travel to other brand offices when required.**

**Your Responsibilities**:
Joining a diverse, energetic Regional Marketing Team, your responsibility will be to:

- Implement day-to-day online and offline marketing activity and campaigns within our regional brands, in line with business objectives and targets.
- Deliver engaging campaigns through content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning.
- Drive traffic to our brand websites, through holidaymaker and property owner blog content.
- Build external links to our websites through outreach campaigns.
- Organise, set up and attend a number of events and trade shows each year, representing each of our brands.
- Work as part of the regional marketing team to generate new ideas for driving owner leads for each brand, to grow our portfolio or properties.
- Ability to build and manage relationships with third parties (owners, land agents, estate agents and developers).
- Support with design and content creation for marketing literature such as owner guides, brochures, mailers, offline advertising and events assets.
- Performance reporting for all marketing campaigns, using internal reporting software, Google Analytics and other reporting tools.
- Monitor and report on competitor activity.

**Skills and Qualifications**:
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success

By _Being One Team, Owning it, Communicating Honestl_y and showcasing a devotion to _Learning, Growing and Innovating_, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.

**First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills**:

- Experience of working as part of a marketing team.
- Outstanding communication skills - both written and verbal
- Strong problem-solving skills
- Excellent negotiation skills with a commercial mindset
- Able to build, manage and maintain strong relationships
- IT literate and able to learn new skills
- Ability to understand and Market the Unique Selling Point of individual Brands.
- Ability to work on own initiative.
- Full Driving Licence and access to a car.

**Although standouts will also have**:

- Conflict resolution experience/training
- Good location knowledge of Wales
- Experience of using Google Analytics and other reporting software

**If you are actively seeking your next career challenge, keen to join a diverse, exciting team, or want to grow your career within an industry leader, we welcome you to get in touch or apply**

**The Forge Holiday Group**

The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do. By

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