Copy and Content Writer

Overview

The key role of Content and Copy Writer is to tell our stakeholders about the incredible work that takes place at Camphill Village Trust. The job is varied and includes writing our internal, family and fundraising newsletters and appeals, providing marketing collateral and Trust literature, through to supporting the compilation of fundraising bids to grant giving trusts.

You will need to build strong relationships with staff from across the organisation in order to gain their trust and understanding of your role, leading you to secure their support in granting interviews and unlocking great stories.

Whatever you are writing, your focus will be on telling supporters and funders, people we support and their families, potential new service users and commissioners about the work that takes place at the Trust and the impact it has on people’s lives. You will need to have a creative approach to not just tell the chronological tale but to explore how what we do makes a difference to people.

Key departmental responsibilities

1.Overview activities
- Develop relationships built on trust with people we support, their families and colleagues to aid with identifying content and story-telling. Conduct interviews with key stakeholders to be enable personal voices to be heard.
- To follow brand guidelines and ensure all work meets our standards for tone and content.
- Identify the key messages of each piece of copy, ensure the writing illustrates the impact, purpose and innovation of Camphill Village Trust’s work in an engaging and interesting way and is not a simple chronological re-telling of the facts.
- Support the Head of Marketing & Communications in coordinating printed and digital literature. Ensure deadlines are met.

2.Provide collateral for Camphill Village Trust
- Work with the Head of Marketing & Communications to provide copy for a suite of literature explaining the work of Camphill Village Trust for different audiences.
- Develop a bank of case studies demonstrating the impact of the work of Camphill Village Trust on the lives of people we support and their families.
- Agree content and provide copy for the Family and Members newsletter, which is published three times a year.
- Liaise with the Head of Marketing & Communications on the style and content for the charity’s Annual Report. Identify stories from the past year and write copy for the Annual Report. Support the Head of Marketing & Communications on working with the co-production team to develop an accessible version of the report.
- Produce easy read / accessible copy of key pieces of literature, suitable for the people we support or prospective clients.

3.Copy writing for the fundraising newsletter and appeals
- Support the fundraising team to create the fundraising newsletter and appeal.
- Identify suitable stories for the newsletter, contributing to the planning and production of the newsletter and appeal and ensuring it is delivered on time and to budget.
- Write copy for the newsletter and appeals ensuring it follows Camphill Village Trust’s tone of voice for the intended audience.
- Work with the Fundraising Director on identifying the most important aspects of the quarterly appeals. Ensure the content conveys the need for, and impact of, funding.
- Keep meticulous records of approaches made using the fundraising CRM.

General
- To understand and be supportive of the charity’s founding philosophy.
- To actively participate as a member of the Fundraising and Communications team.
- To be a member of the charity’s GDPR group, ensuring your key areas of responsibility are compliant with GDPR regulations.
- To help keep all vulnerable adults safe by adhering to the Trusts safeguarding policy
- To undertake appropriate CPD in relation to job responsibilities.

Success criteria
- You are a well-known figure amongst those leading new developments within the Trust and a community level. You have contacts who you can pick up the phone to and who will support you in securing local stories.
- Copy for our newsletters and appeal is inspiring and gives an accurate portrayal of everyday life for people with a learning disability and the work of Camphill Village Trust
- The communications team has a range of literature, all telling the story of Camphill Village Trust and the impact of our work.

Communication requirements

Internal

Director or Fundraising and Communications

Head of Marketing & Communications

Fundraising and Communications Team

Project leads, including members of the SMT and community General Managers

Support workers and Day ops leaders

People we support across the Trust

External

Graphic designers Family members

Person Specification

Professional knowledge and experience

Essential
- Proven copywriting skills and excellent written communication skills.
- At least 2 years’ experience of writing for the charity sector and producing content that is used across a range of media including printed and digital mat