Bmw Product Specialist

3 weeks ago

Carlisle, United Kingdom Lloyd Motor Group Full time

We have exciting new opportunities for **Product Specialist **to join our new car sales team at **Lloyd BMW, Carlisle** retailer.

**Your role**

It’s important to understand that the specialist role, or as some retailers call them a Product Specialist, is not a ‘sales’ role. Your job is to share your passion for our products in a pressure-free way. In many ways, you will be a ‘brand ambassador.’ The aim is to make customers feel excited about the cars - and impressed that they are getting a personalised service.

One of the great things about the job is that you’ll get to test drive every car we sell. That way you can truly bring the driving experience to life. But it’s not just about highlighting the cars performance or features. It’s about understanding the customer and how different cars and options will suit them.

Day to day activities shall include the following:
- Provide an engaging, warm point of contact for customers, whether that’s in the showroom or when responding to digital enquiries.
- Imparting in-depth knowledge and expertise to customers, using available resources and your own initiative to grow an understanding of BMW products and technologies as well as developments across the automotive industry.
- Understanding customer requirements, by listening to their questions and aspirations, creating a non-pressured, non-threatening sales environment.
- Promoting the BMW brand, products and technologies, sharing information, features and benefits in a friendly, understandable way.
- Completing product presentations, test-drives and vehicle handovers, enhancing the customer experience at every point of contact.
- Embracing the latest technology available, including tablets and video, to help customers through the buying process. This includes creating personalised videos to send to customers.
- Supporting off-site events, acting as an ambassador for your retailer and the BMW brand.
- Assisting sales team with showroom displays and working closely with the Sales Executives with customer conversion.

For this role, we are looking for an individual who has great communication skills, a passion for BMW products and technology and have an outstanding attitude towards delivering the best customer service. You must be able to assimilate information quickly and have excellent attention to detail and listening skills.

You must be IT literate (PC, Microsoft and web literate), and hold a full UK driving licence.

**Salary: up to £25,740 per annum**

**Hours of Work - 5 Day Working Week (between 8.30am-6.00pm)**

**About Us**

Lloyd Motor Group is the largest prestige motor group covering Cumbria, the North East, Lancashire, North Yorkshire and the South of Scotland and has been successfully trading for over 40 years. Privately owned and family run, the company prides itself on its professional yet personal approach in dealing with and supporting its customers and staff, always committed to the communities it serves. Lloyd Motor Group currently has 6 BMW and MINI retailers as well as operating 8 franchise dealerships representing brands including Jaguar, Land Rover, Volvo, Honda, Honda Motorcycles and Motorrad, and 5 state of the art Bodyshops.

**Rewards and Benefits**:
We offer the following benefits:

- 30 days holiday a year (inclusive of Bank Holidays), plus an extra day off on your birthday.
- Healthcare cash plan.
- Employee vehicle-discount schemes.
- Highstreet discounts
- Childcare vouchers.
- Cycle to work scheme.
- Eyecare vouchers.
- Free flu jabs.
- Internal and manufacturer training.

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