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Copywriter

4 months ago

Cheshire, United Kingdom AlphaBiolabs Full time

We have a fantastic opportunity for an experienced copywriting professional to join our award-winning business.

We’re looking for someone with a proactive and can-do attitude, who wants to work in a fast-paced environment on a wide range of online and offline projects.

**About us**

Established in August 2004, AlphaBiolabs is an award-winning DNA, Drug, Alcohol and Health testing laboratory. We provide a wide range of testing services to the legal sector, to the workplace sector, and to members of the public.

We value our people above all else. We know that the happier they are, the better their work will be - so we make sure that everyone here feels supported, motivated and inspired. We’ve created a collaborative environment where talent and individuality are genuinely encouraged.

**Role purpose**

Plan, create, and deliver content that supports the SEO and wider marketing strategies across all marketing channels (approximately 90% of the role).

Develop, implement and manage the organic social media strategy across the business in order to amplify content and raise brand awareness (approximately 10% of the role).

**What we offer**
- A highly collaborative working environment where effective content and social media communications are not only valued, but are absolutely key to our success
- Empowerment to make decisions and shape the way we use content and social media communications across the business
- A culture where you are free to experiment - if you make a convincing pitch, no one is going to say no
- A team that will support you even when things don’t work - it’s OK to fail as long as we learn

**We’re looking for someone who can**:

- Work closely with the SEO Manager to agree SEO objectives
- Identify, research and write short-form and long-form SEO content for all company websites
- Research and produce a wide range of other content including thought leadership articles for various trade press titles, blogs, information sheets, customer instructions etc.
- Monitor content activity relating to our sectors and competitors, collating and analysing information to inform the ongoing SEO content strategy
- Create and manage a range of B2B and B2C organic social media campaigns, across various platforms including LinkedIn, Facebook, Twitter and Instagram
- Collaborate closely with other members of the Marketing team, especially the SEO, Website and PR & Content Managers to ensure a joined-up approach
- Collaborate closely with key personnel across the business to write highly-informed, accurate and credible copy
- Keep abreast of SEO content and social media products and trends

**Key Requirements**
- Significant in-house or agency copywriting experience and expertise - researching, writing and publishing both targeted short-form and long-form content
- Ability to assimilate new information very quickly and to understand complex issues and multiple stakeholder needs
- Able to produce engaging, accurate content for diverse audiences
- Outstanding communication skills
- Proactive self-starter with excellent organisational and planning skills
- Strong relationship-builder with good networking and interpersonal skills
- Ability to work under pressure to multiple deadlines and prioritise demands
- Embraces a continuous learning / continuous improvement approach
- Excellent attention to detail
- Full driving licence with access to a vehicle
- In order to meet the needs of the business, the role holder must have a flexible approach to both their job responsibilities and working hours.

**Benefits**
- Competitive salary
- 25 days holiday + Bank Holidays
- Pension scheme
- Medical cash plan
- Death-in-service benefit
- Employee assistance programme
- On-going training and development
- Free on-site parking