Copywriter

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday

We have a new opportunity for a Copywriter to join the English & Crystal Brands Business Unit (BU) working with iconic brands such as Wedgwood, Waterford, Royal Doulton and Royal Albert.

In your role you will support the business in creatively writing copy in close collaboration with Marketing, Design and Merchandising across all digital and print touchpoints. You will bring your understanding of luxury brand positioning and ability to adapt your tone of voice to complete projects across the business.

The Copywriter will play a crucial role, contributing to the repositioning of Wedgwood and Waterford into luxury lifestyle brands, together with accessible brands Royal Doulton and Royal Albert.

Key Responsibilities

Copywriting and visual content creation for different digital and print touchpoints

Translating creative concepts to engaging experiences on different digital touchpoints based on briefs
- Develop the UX and SEO opportunities to increase conversion
- Creating engaging copy content for our digital and print touchpoints

Track performance analytics to optimize copy/content

Individual responsibilities
- Writing copy esp. supporting ecom
- Brand storytelling

Shared responsibilities (if applicable)

With BU Marketing
- Making sure content is aligned with brand tone of voice
- Ensure aligned messaging across platforms and touchpoints

With Ecom and Home market marketing
- Ensure content meets campaigns objectives
- Create timely product copy

With design
- Making sure written content is aligned with brand design (packaging etc.)

With the Art Director
- Ensure copy is signed off in line with brand TOV and direction

Travelling to applicable countries is possible

Education: Bachelor’s degree or equivalent
- 3+ years industry experience in a role with similar responsibilities
- Experience in writing clear marketing copy to promote our products/services
- Experience in producing creative and conceptual work, from one-off pieces to campaign thinking
- Experience writing long and short copy, and in report writing and editing
- Experience in optimising for SEO and SEO copywriting best practices
- You should have the ability to write and adjust your tone to reflect the brand and the different global audiences

You are also or will have
- A flexible, curious & open-minded mindset
- The ability to thrive in a dynamic and fast paced environment
- A strong team player
- Detail oriented
- Driven and self-motivated person
- The desire to live everyday according to Fiskars Group values
- A strong passion for luxury brands

This role is based out of our Staffordshire office and can be based on a hybrid model (ie in-office & remote working).

Applications will be handled on an ongoing basis

2023-12-15

At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:
Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs like onsite gym and cycle to work scheme.

Employee Support: Life happens, and we’re here to support you. We offer employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.

Future Planning: We care about your future. We offer pension plan contributions (both company and employee contribute) providing you with financial security in your post-work years

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you