Head of Channel Marketing

2 days ago

London, United Kingdom eFinancialCareers Full time

**Key responsibilities and accountabilities**:

- Lead, manage and develop the channel marketing team of three, plus one contractor. The team comprises two marketing managers (one a contractor), a customer journey manager and a marketing executive
- Liaise closely with the head of marketing, business development, core marketing team heads and external agencies to develop the channel marketing strategies, plans and budget.
- Implement the channel marketing strategy, with the core marketing teams and external agencies, to deliver effective channel specific marketing activity, which is high quality, compliant and targeted.
- Putting our clients first, ensure that all marketing activity is compliant and treats our customers fairly
- Evaluate marketing activity and share insight and recommendations for continual improvement. Establish a reporting framework against agreed KPIs.
- Manage the channel marketing budgets ensuring value for money
- Ensure alignment with the overall brand and corporate marketing strategy and messaging.
- Represent the team at a senior level on marketing related projects
- Working with the Head of marketing on brand strategy and development

**Skills required for the role**:

- Extensive experience in an institutional and intermediary/retail marketing role in the asset management industry.
- Excellent knowledge of the institutional and wholesale channels (UK and European)
- Demonstrated experience in leading marketing strategy and managing resources to deliver integrated marketing activity
- Strong investment product knowledge across asset classes.
- Industry level qualification such as IMC qualification or marketing diplomas a plus
- Thorough understanding of compliance requirements and marketing to multiple jurisdictions for both intermediaries and end clients.
- Independent and strategic thinking as well as good interpersonal and influencing skills.
- Good knowledge of sales force

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