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Head of SEO

2 months ago

Manchester, United Kingdom Manchester Airport Full time

**Date**:30 Apr 2024

**Location**: Manchester Airport, GB

**Company**:MAG


**Head of SEO**

**About CAVU**:
For airports, for partners, for people. We are CAVU.

Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.

Together, we can reach new heights. Together, we are CAVU

**The Team**:
The Head of SEO role is pivotal within CAVU's E-commerce team, reporting directly to the E-commerce Director. Operating within the CAVU workstream, the Head of SEO oversees the team driving organic growth and optimising online presence for both B2C brands and client airports.

**The Role**:
**Day to day responsibilities will include**:

- Provide visionary leadership in developing and executing high-impact SEO strategies aligned with business objectives, ensuring CAVU's B2C brands and client's online presence are optimised for organic growth.
- Lead and inspire a team of 9 SEO specialists, fostering collaboration and overseeing on and off-page optimisation initiatives to enhance search engine visibility and performance.
- Stay abreast of search engine algorithm updates, industry best practices, and emerging technologies to ensure CAVU remains competitive in search engine rankings.
- Drive initiatives to optimize website architecture, content quality, and user experience, enhancing search engine visibility and overall website performance.
- Conduct thorough analysis of key performance metrics, regularly reporting performance trends and insights to stakeholders, and utilising data-driven insights to refine and optimise SEO performance.
- Collaborate with CAVU's content team, developers, and other Heads of Marketing to integrate SEO best practices into overall marketing strategies and initiatives, ensuring alignment and synergy across departments.

**About You**:

- Proven track record in leading and managing SEO teams to deliver strategic goals.
- Knowledge of SEO best practices, algorithms, and future trends.
- Commercial success in improving organic search rankings and driving measurable organic growth.
- Experience of managing other performance channels (at least 2 of: GDN, Paid Social, Programmatic Display, VOD).
- analytical, inquisitive and target driven with the proven ability to deliver revenue in line with expectations of conversion paths (particularly long paths to conversion) and how they work as part of a performance strategy.
- Proactive and highly organised, with strong time management and planning skills.

**What’s in it for you?**

An unrivalled opportunity to join a scaling company, with all the positive and fun challenges that come with it. There is so much scope to grow this role much bigger. It really is a rare opportunity.

**The Perks: Pro Rata**:
25 days holiday

10% Pension

Bonus

ED&I at CAVU We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.
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