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Copywriter

7 months ago

Manchester, United Kingdom CDW Full time

**Description**

CDW is a leading technology solutions provider to business, government, education and healthcare organisations in the United Kingdom, Canada, and the United States. Our fingerprints can be found on technology in workplaces of more than 250,000 companies: from start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.

CDW prides itself on being ‘People Who Get IT’ and ‘People who get People’. Our relationships are fuelled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self—and your best ideas—to CDW. Because diverse perspectives bring forth better problem solving—and better solutions for our customers on a rapidly evolving technology landscape.

**JOB SUMMARY**:
As a Copywriter, you'll use your creativity, critical thinking, problem-solving and communication skills to develop written pieces that are clear, succinct, and engaging. You will assist CDW UK's marketing and communications activities by planning, generating, and publishing relevant, high-impact messages for internal and external audiences.

You will be working with multiple stakeholders to create content for digital and offline marketing. The role will be expected to work on content that will incorporate business and technology messaging for CDW and our strategic partners.

**KEY RESPONSIBILITIES**:

- Optimise content for SEO using best practices and by researching keywords, hashtags, and trending topics.
- Tailor content and style of individual writing assignments to persuade or inform the audience based on their customer journey, persona, and industry.
- Develop messaging for CDW Corporate communications, consistent with CDW’s brand identity.
- Understand and translate complex technical information into compelling, effective, and succinct copy.
- Conduct high-quality research and interviews to understand the target audience, to formulate ideas and generate creative content.
- Support in proofing and editing copy as required.
- Ensure compliancy with corporate identity and tone of voice.
- Interpret copywriting briefs to determine requirements. Present copy concepts, final deliverables with deadlines to the marketing team.
- Modify and amend copy from feedback.
- Work collaboratively with the designers to ensure the design fits the copy requirements.
- Be a guardian of the CDW brand.

**QUALIFICATIONS, SKILLS AND EXPERIENCE**
- Experience of creating content for technology industry
- Copywriting experience, preferably in journalism or a content Marketing role
- Highly proficient with grammar and punctuation
- Experience in creating technical content for commercial use.
- Experienced in researching content themes, audiences, and trending topics.
- Experience in Microsoft Office Suite.

**ESSENTIAL ATTRIBUTES**
- Planning and multi-tasking is a prerequisite, as the jobholder will need to manage several projects at the same time
- Must be able to prioritise workloads and perform under pressure to ensure that all deadlines are met.
- Highly creative, imaginative & innovative with strong attention to detail.
- Highly enthusiastic, approachable, and motivated to achieve targets & deadlines with a positive “can-do” approach.
- Strong communicator, able to prioritise and escalate urgent matters.
- Methodical, adaptable approach to working in a rapidly expanding and fast changing environment.
- Ability to build a rapport and develop positive working relationships with internal stakeholders.
- Proactive, enthusiastic, and self-motivated with a strong willingness to learn and develop
- Be a self-starter and team player
- Receptive to feedback
- Have an interest in technology

**CUSTOMER FOCUS AND WAYS OF WORKING**

Each coworker is accountable for their actions and is required to exercise good judgment in everything they do. Part of that responsibility includes ensuring that you understand and live up to the values and standards we set for ourselves in the CDW Way, the CDW Way Code (our code of ethics and business conduct), the Information Management System (IMS), and all other policies and procedures relevant to your role.

Each coworker has a responsibility to ask questions when they are unsure of CDW’s values, standards and policies, and to take action if they believe someone else is not acting consistently with those values, standards and policies.

Each coworker is responsible for maintaining customer focus and for periodically reviewing the Circle of Service Philosophy and the Quality Policy to understand CDW’s commitment to excellent client service and continual improvement. Coworkers