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Marketing Manager

4 months ago

City of London, United Kingdom BMS Performance Ltd Full time

If you can tick the above, then this could be for you
- Market leading technology and digital transformation consultancy
- Marketing Manager position, reporting to the Head of UK Marketing
- Lead, coach and manage a team of three marketers
- Own the development of the go-to-market proposition and campaign plan for the Healthcare vertical
- Brand build, demand generate, and lead nurture to support multi-million-pound sales pipeline

**The role**:
This Marketing Manager position will be part of an immediate team of three marketers, reporting directly to the Head of UK Marketing, and sitting within a wider marketing department of 35-40 people. It will be the Marketing Manager's responsibility to ownthe value proposition development for the Health & Care vertical of this organisation.

Core objectives for the role include -- Developing and maintaining brand through new proposition development
- Growing and supporting a multi-million-pound sales pipeline through demand generation and ABM
- Train, lead and develop the wider marketing team
- Setting up a rigid, commercially focused analytics process to monitor all campaign activity

**Day to day responsibilities summary**:

- Lead, coach and manage a team of three marketers
- Own and develop the organisations technology and digital transformation services proposition to the Health & Care vertical
- Align the proposition with overall UK&I company proposition
- Position the business and service area as a though-leader in the industry
- Grow and support the sales pipeline
- Set up and run an ABM strategy
- Manage the overall team marketing budgets
- Work closely with divisional MD's and sales teams to help achieve objectives
- Analyse and report on campaign performance vs objectives

To be considered for this role **you must have**:

- Marketed to the Health Care Sector
- Experience of developing and delivering successful B2B integrated marketing campaigns
- Worked in conjunction with sales to develop complex, long sales cycle marketing programmes
- Understanding of all areas of marketing - digital, inbound, outbound and events
- Previous experience of managing and leading direct reports
- Strong communication skills
- Experience of developing complex GTM strategies
- Technology product/services industry background essential

**The company**: This is a business with a turnover of over £300million and with a strong marketing department that is continually hitting new heights. The business has made acquisitions over the last few years and are now able to deliver leadinginnovation and technology consultancy services. The business targets all vertical sectors but have a strength in the Central Government, Public Sector and Financial Services markets.

**The Package** for Marketing Manager:

- Salary: £50,000-58,000 + excellent benefits

**Location**: The position of Marketing Manager can be based in Central London, Manchester or Bristol. Regardless of your office location, travel to the locations above will be required.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.