Marketing and Brand Manager

3 months ago

Manchester, United Kingdom Great Places Housing Group Full time

**Salary**: £50,000 - £55,000 DOE

**Job Type**: Full Time, Permanent
**Location**: Head Office - West Didsbury

**Benefits**: Competitive pension, 26 days holiday plus bank holidays, increasing with service, cycle to work scheme, season ticket loans for public transport plus much more.

Reporting to the Head of Sales and Marketing, the Marketing and Brand Manager's key responsibilities are to lead high performance across the Marketing team, developing a collaborative, client-led approach to delivering effective multi-channel marketing strategies and campaigns to promote new build developments - driving high-volume lead generation - alongside a range of products, services and new business initiatives. This role is critical to helping us achieve our growth ambitions, and will lead on delivering Brand and Digital marketing strategy for Plumlife and our sub-brands, with a keen focus on growing our key B2C and B2B audiences and ensuring Plumlife retains and builds on its market-leading position in the sector.

**What you'll be doing**

Leading, inspiring and motivating your team to provide an expert, professional Marketing service to Plumlife and our range of brands and operations as well as to external clients
Developing and implementing effective and creative marketing campaigns for all new Shared Ownership, market sales, rent to buy and PRS new-build developments - driving strong lead generation to underpin sales and lettings performance
Leading Brand strategy to deliver reputational growth and increased reach across core audiences (B2B and B2C)
Developing our digital marketing strategy including social media strategy; ongoing development of our website; supporting design of our new sales CRM - ensuring it is optimised for campaign monitoring and customer base profiling; overseeing review sites ensuring excellent customer experience stories are shared across appropriate digital channels
Supporting new business bids, researching markets and preparing tailored client advice as well fully costed marketing strategies, to optimise fee-earning potential across various Plumlife business streams
Ensuring all of our digital and off-line marketing activities are on brand and adhere with tone of voice guidelines
Staying ahead of marketing and digital marketing best practices and providing insight to the wider team on market trends and competitor activities, to inform and enrich our approach, strategy and decision making
Building relationships and trust with key internal clients and stakeholders
Working closely with the Head of Sales, our Communications teams and via external networks to identify brand and profile-raising marketing and promotional opportunities
Driving value for money across all Marketing activity, through effective procurement and ongoing ROI campaign analysis - ensuring expenditure is directed to the most cost effective channels for each audience and location and working closely with our internal Procurement team to ensure any regulations, guidance and best practice is adhered to.
Preparing annual and scheme-specific marketing budgets, working closely with Sales Managers to finalise these, and monitoring and reporting on marketing expenditure against budget

**What you'll need**

Relevant degree or equivalent qualification
2+ years in a Marketing Manager post, gained within New Homes Sales for example by working for a Registered Provider or a Housebuilder
Relevant professional memberships are desirable
Considerable, demonstrated experience of working in a similar Marketing Manager role gained within the Property/Homebuilding sector
Demonstrated leadership skills, including managing and motivating a team through change
Proven track record in creating and delivering effective, successful Marketing and Brand growth strategies and campaigns
Excellent IT skills, including Office, Adobe and Wordpress
Strong understanding and demonstrated experience of managing digital marketing, including website management, CRM and social media
Commitment to providing high levels of customer/client satisfaction
Excellent colleague management and team building skills
Highly developed attention to detail
Excellent communication skills, and can evidence experience and commitment to building and managing relationships with internal and external customers, colleagues, stakeholders and external partners and suppliers
Ability to think creatively and horizon-scan/respond to new market trends to help evolve our marketing and digital marketing approach and strategies
Good project management skills
Ability to develop Plumlife/Great Places' profile with a variety of partners and generate new business, and effectively promote new opportunities

**What we give you in return for your hard work and commitment**

Pension |DC Scheme (up to 10% contribution from both colleague and Great Places)
WPA |Healthcare auto enrolled at no contribution level with £1250 of savings available- option to increase & add on family members
The Market Place |high street, restaurant & supermarket discounts, gym memberships, cycle to work, smart tech loans and much more
Annual Leave |Start at 26 days annual leave, increasing up to 30 days + Bank Holidays
Savings Club | You can put aside money each month for 11 months to help you save for that special something (pays out in Novembers salary)
Sharing Greatness | Our colleague incentive scheme where colleagues can earn £300 by helping the business achieve business targets.
Help with transport | We offer season ticket loans, an affordable way to purchase season tickets for public transport at discounted rates .

At Great Places we believe the wellbeing of our colleagues is vital to enable them to deliver to great services, all your benefits can be used inside and outside of work.

REF-208 272

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