Head of Paid Media

5 months ago

Worthing, United Kingdom Fresh Egg Full time

We're an intelligent, friendly bunch who love helping our customers with their challenges - are you going to join us?

We're a family and we put our people first

People to learn from, caring people and people full of ideas (not to mention they can bake a mean cake). We, therefore, look after our staff and we’re all rewarded with, amongst other things:
Early finish every Friday - the weekend starts at 3:00pm
Input into our company goals - we are all asked for our opinions on where the company should be headed
A structured training program - built around you, your personal development plan and skills aspirations
Regular social events (to suit everyone) - quiz nights, escape games, barbecues, D&D, team get-togethers and our infamous Christmas party
Workplace flexibility - tell us what suits your lifestyle
Future thinking - enhanced pension contributions, critical illness and death in service packages
Wellbeing support - financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in-office gym
Support for families - Enhanced maternity and paternity packages
A structured induction program - We make sure we give you everything you need to learn about the different functions across Fresh Egg to hit the ground running
Our core values should be important to you
Helpful
If you’re going to go the extra mile, you may as well make the journey easy. We’re efficient, responsive and reliable. We help our clients by thinking about things they haven’t thought about. Whenever they need us, we’re there.
Truthful
The truth only hurts if it’s something nobody wants to hear. We don’t spin yarns, we don’t bend the truth and we don’t string anyone along.
Tenacious
We delve, burrow, and probe until every ounce of insight has been extracted. Then we think, explore and innovate until we’ve found the best ways to use it.
Pioneering
Having 21 years of experience doesn’t mean we sit back and enjoy the view. Our people push the boundaries so we can always find new ways to engage customers and drive results.

We care deeply about our team and their wellbeing. Our supportive atmosphere helps our people reach their maximum potential.

Adam Stafford, Co-founder

About the role

**Location**: Worthing

**Employee type**: Permanent, Full-time

We’re looking for an experienced Head of Paid Media to lead, grow and manage paid media services at Fresh Egg. We will want you to be able to provide a deep understanding of digital advertising, a strong analytical mindset and the ability to manage and lead a team of talented individuals, whilst setting clear objectives and priorities that enable best-in-class delivery of our products and services. You will be ultimately responsible for driving the strategic planning, execution, and optimisation of all paid media campaigns for both new and existing clients. You will be responsible for developing innovative multichannel strategies that engage with target audiences and enhance brand visibility, whilst leveraging data-driven insights to ensure the continuous growth and success of existing clients digital marketing efforts. You will need to be able to operate at both a strategic and operational level, overseeing the development and execution of paid media campaigns across various platforms and channels, such as; PPC, social media advertising, display advertising, programmatic and video.
This is a fantastic opportunity for the right person to put their stamp on an exciting proposition and to significantly grow this service and the revenue that it delivers as part of the overall agency growth.
We are looking for an exceptional individual that will also be able to represent Fresh Egg within the industry as an authority on paid media by contributing to internal and external websites, publications, forums and events as required.

Skills, knowledge and experience

Key responsibilities
- To work closely with all relevant stakeholders as required to ensure that all client accounts have a robust strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client.
- To manage the overall performance of the paid media function, making sure account and project activities are well-managed, of high quality, producing value and delivered on time and budget.
- To support the business development team with pre-sale activities, driving leads and increasing paid media related work for the agency.
- To develop the position of the company on its approach to paid media activity, increase the awareness of the Fresh Egg team within the industry and drive awareness of agency expertise to attract new clients.
- To initiate and carry out regular objective testing of tools, resources and techniques, working to annual budgets.
- Develop, implement and lead comprehensive paid media strategies aligned with business goals, brand identity, and target audience behaviour.
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