Acquisition Marketing Executive
3 weeks ago
**2958 - Acquisition Marketing Executive - Hertfordshire (hybrid) - Perm or 9 month fixed term contract - £29k - £32k**
We have an exciting role with a Higher Education institution as an Acquisition Marketing Executive.
The role is required to deliver against marketing strategy, to achieve the UK home student recruitment targets.
**RESPONSIBILITIES AND DUTIES**
- Regularly liaise with partner agencies and the other Marketing & Communications
- Support with campaign delivery, including coordination of asset proofs and delivery with external agencies, and meeting campaign deadlines.
- Support delivery of student recruitment reporting
- To work with internal studio and external agencies to produce content for student recruitment activity
- To work with the insight & digital team to leverage data to understand and improve campaign performance, website performance, and ensure frictionless online prospect journeys.
- Work with recruitment events team to ensure roll out of promotional content across undergraduate events
- copywriting for web content
- To work with student ambassadors to support driving user-generated content
- To work flexibly to represent open days and applicant days.
**Experience**
Degreeorequivalentexperience
Experience of delivering marketing
Communications campaigns, particularly in relation to lead generation campaigns.
Experience of writing briefs for internal and/or external teams.
Liaising with designers, photographers, agencies and others to achieve high quality outcomes within budget.
Working to and achieving deadlines
Experience of working with CRM systems
**Skills**
Broad general understandingofmarketing tactics and techniques.
Experience of delivering or supporting delivery of effective lead generation campaigns.
Understandingofmarketing productionprocesses.
Excellentwrittenandverbal communicationskills.
Copywriting,editingandproofreading skills.
Understandingof various socialmedia
Good organisationalskills.
Understanding of GDPR
**Desirable**
UnderstandingofHigher Education
Understandingoftheadmissions andrecruitmentprocesswithin HigherEducation
Understanding of 'youth’ marketing
Communicationsormarketing qualification(e.g.CIM,CIPR)
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