Regional Brand Ambassador

2 weeks ago

London, United Kingdom Campari Group Full time

Date: Feb 22, 2023- Location: London, ENG, GB- Additional Location:
- Function: CCM- Seniority Level: Associate- Employement type: Permanent- Workplace Type: Hybrid- Company: Glen Grant LtdCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**Role Overview**

Campari Group is looking for a Regional Brand Ambassador to join the UK Export Market team based in London, United Kingdom.

The Regional Brand Ambassador is responsible for building trade advocacy across the ten export markets, working closely with the distributors ensuring their sales teams are fully equipped to sell the Campari Group portfolio. They will build and develop relationships with key on trade venues across the UK Export Market region.

**Key Responsibilities and Activities**
- Provide brand knowledge and education to the distributors and where needed the UK Export Market On Trade customer base, which includes premium bars and restaurants.
- Build and develop relationships with key On Trade venues and bartenders.
- Train and educate to deliver perfect serves and collaborate to create new and exciting cocktails.
- Deliver training sessions to the trade, to distributors and other key stakeholders in market or at the London Campari Academy.
- Lead Campari’s involvement in key category events, especially being the leader of anything involving our Italian Icon brands, such as Aperol and Campari. Attend & assist at brand specific trade / marketing events (Trade Shows, Conventions, Sponsored events, Master class, activations, etc.).
- Assist the distributors to recruit bartenders to enter Campari Group’s bartender competition, Red Hands.
- Help to build a community of top bartenders across the ten export markets using Red Hands Bartender Competition and instagram community.
- Support and keep constant communication with local brand ambassadors and relevant top bartenders in the Region.
- Proactively feature and promote brand activity on social media
- Assist and support Area Managers on Brand House and incentive trips where required.
- Alongside the CCM manager help create and implement a bar tender advoicacy program for the UK Export markets
- Create a community of brand ambassadors in the relevant markets that help build brand advocacy, perfect serve and share the myth, mastery and moments of our brands.
- Work alognisde the UK brand ambassador team where required within the Campari Academy

**Key Relationships**
- Reporting Lines:_
- Reports to Customer Marketing Manager
- Other Internal Relationships:_
- Marketing Manager
- Area Managers
- Digital & Consumer Engagement Manager
- UK Based Brand Ambassadors
- External Relationships:_
- Distributors (Brand Managers & sales teams)
- Local Brand Ambassadors
- Bartenders/On Trade

**Experience and Skills**
- Minimum 5+ years’ experience in hospitality, ideally with current/previous bartending skills or brand ambassador experience
- Entrepreneurial and ambitious self-starter with the ability to achieve targets and effectively organise own work schedule
- Ability to function autonomously and also work well in a team.
- Strong industry network, especially in the On Trade
- High energy individual, ideally possessing real credibility in the bar scene
- Ability to engage large and small groups in a presentation/training setting, comfortable in front of the camera
- Able to create engaging training presentations in PPT
- Ability to travel
- Ideally London based but not essential

**What’s on Offer**
- Be part of an inclusive, talented, fun, dynamic, passionate and welcoming team.
- Competitive salary and generous bonus scheme
- Hybrid working week with 3 days in the office and 2 days from home
- Private Medical and Dental healthcare available to you and your family at no extra cost
- 25 days holidays, plus bank holidays
- Generous pension scheme where employees contribute 2% and the company contributes 8%
- Enhanced parental leave & pay and access to coaching for new parents
- Fitness allowance to support your mental and physical wellbeing
- Access to a wide range of learning resources including LinkedIn Learning
- Life assurance cover of four times your annual salary
- Income protection
- Support for your charitable fundraising efforts
- Enjoy our portfolio of brands with our product allowance

**Our Ethos**
- In Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do

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