Digital Marketing Manager

4 weeks ago


Durham, United Kingdom Central Employment Agency (North East) Limited Full time

Central Employment are working in partnership with a fast growing FMCG, Lifestyle & Wellness brand with a UK consumer footprint. Due to impressive growth and expansion plans within their in-house Marketing team, they are looking for a data and analyticallydriven Digital Marketing Manager (SEO/CRM).

**Purpose of the Digital Marketing Manager (SEO/CRM) role**:
**Key responsibilities of the Digital Marketing Manager (SEO & CRM):

- **
- Plan and implement all SEO and CRM marketing activity
- Champion the importance of SEO and the benefits across the business and focus on E-A-T (Expertise, Authoritativeness and Trustworthiness)
- Create SEO optimised copy across all websites balancing the need to increase our organic rankings, with our desire to convey the right brand tone and user experience
- Continually upgrade and implement SEO strategies to improve organic traffic and drive quality registrations and conversion
- Continually review keywords including using Google keywords research tool to optimise all content
- On-page optimisation including page titles and meta descriptions
- Monitor our KPIs and report on the success of our organic traffic and stay on top of competitor activity within organic search
- Optimise the customer journey across website and app to drive a frictionless online experience
- Build and update website content across CMS platforms
- Update the eCRM plan to drive targeted conversion and maximise retention from the existing database
- Data management - manage, maintain, and improve the quality of our customer database adhering to GDPR guidelines
- Use Mail chimp to develop a customer insight tool through surveys
- Be the day-to-day contact with our CRM agencies, Pure 360 and Hive
- Managing our CRM system including any technical issues through to resolution through relevant third-party technology providers
- Extend current plan for App push and website pop ups to support sales driving activity
- Use analytic analysis to report on and maximise all marketing investment
- Manage and report on marketing activity budget and develop a marketing dashboard
- Work with internal stakeholders and external agency stakeholders
- Contribute to long term plans and strategy

**Essential experience**:

- Analytical mindset
- Ecommerce or FMCG background
- Confident reporting on SEO activity and ROI
- In depth knowledge of analytical marketing tools including SEMRush, Google Search Console, Google Analytics etc
- Experience of HTML and CSS for use on WordPress
- In depth knowledge of CRM systems (training will be provided on Hive and Pure360)
- Excellent communication, analytical and organisational skills are a must
- Able to make data driven decisions and recommendations
- Ability to work in a fast pace environment with outstanding attention to detail
- Work within a vibrant team to ensure campaign deadlines and objectives are achieved
- Positive working attitude and desire to put forward ideas and implement positive changes to working practices as required
- Excellent written and verbal communication skills
- Prior experience working with compliant copy in a highly regulated industry is desirable


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