Global Brand Lead

2 weeks ago

Bristol, United Kingdom Elvie Full time

**The position**: Global Brand Lead Maternity Cover
Life at Elvie; Meaningful work, Exceptional People
We're Elvie. We create smart products, new solutions, and a fair few taboo-busting conversations while we’re at it. Founded by Tania Boler in 2013, we develop extraordinary innovations designed to improve women’s lives. It's a fascinating and challenging area that requires us to solve problems that no one else has ever tackled before.
At Elvie, you’ll be surrounded by people who want to improve everything and everyone around them. People who are passionate about our mission. People who are driven to solve problems and constantly consider the best ways to improve the health and wellbeing of women.
Find out more about life at Elvie here.
We're deeply proud of our values, which are intrinsic to the way we behave every day. We take them seriously because we want our culture to thrive:

- We make an impact: We’re mission-driven and not afraid to break boundaries. We relentlessly focus on going the extra mile to solve problems.
- We’re fearless innovators: We are passionate, curious, and data-driven. We continuously embrace change and innovation.
- We’re in it together: we fail and learn fast — always as one team — and have fun along the way. We stay authentic and embrace our differences.

**About the role**:
**Okay, we’ve waffled long enough. So let’s get to the good bit**: You.
We’re on the lookout for a Global Brand Lead to join our Global Brand team and reporting directly into the Global Brand Director.
This is a unique opportunity to join one of the fastest growing UK tech start-ups and shape how we grow our business to the next level of success. You will lead the delivery of world class brand campaigns and launch NPD to empower women with radical first female technology. You will be excellent at building relationships and be required to work closely with the product, consumer research, market and channel teams to accelerate the agenda for growth.
Experience in brand building and commercial delivery, this role will analyse market trends and the competitor landscape to inform commercial strategy whilst also protect and grow our brand to lead the development of outstanding Global ‘Go-To-Market’ playbooks rooted in data and insight.

**Location**: Hybrid working; a mix of working from our Bristol or London office & working remotely

**Employment type**: 12months Maternity Cover (please note, you must have the right to work in the UK)

**What you’ll be doing at Elvie**:

- Lead the upstream and Go-To-Market commercial development for NPD to define the communication proposition, channel strategy and pricing to create Global playbooks for new product launches that align with business goals and strategic positioning.
- Nurture brand equity and devise strategies to grow brand awareness and grow core business.
- Support the Global Brand Director on annual brand planning and initiatives to generate double digit growth and market share
- Define commercial range strategy to define 3 year roadmap; develop clear scope, targets and alignment with the category vision before approval with Global Brand Director
- Lead market trends and monitor competitor strategies to identify commercial opportunities for future product development and marketing communication opportunities.
- Coach a team of two with direct line management of a Senior Brand Manager and a Brand Manager on delivering Global campaigns and growing core category business.
- Build collaborative relationships with agencies, stakeholders (internal and external)

**Requirements**:
**What we are looking for**:

- Ideally 7 years of experience within the marketing sphere
- Proven record of working in category management, experience working with product teams to bring innovation to market
- Experience of working in a local market as well as a Global function, experience with US is advantageous
- Experience in managing budgets & P&Ls
- Ability to distil data and insight into actionable recommendations
- Organised with the ability to multi-task and juggle multiple priorities
- Agile enough to change priorities based on market context/business priorities
- Worked in consumer marketing
- Creative ability and working knowledge of brand building.
- Ability to influence and motivate others with conflicting priorities
- Proven record at building brands
- 5 star attention to detail
- Excellent communicator and collaborator, engaging and inspirational presenter
- Line management experience

**Benefits**:
**The benefits you’ll get**:
We're on an exceptional journey. And we can offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we'll give you:

- Lots of flexibility: whether it’s working from home, doing the school run, or life admin, we understand that flexibility is essential, and we trust you to do the right thing for you and us
- Share options: we want everyone to have a stake in our su

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