Marketing Role

4 months ago

Lancaster, United Kingdom Accessplanit Full time

_Do you have what it takes to be an accessplaniteer?_
- We are looking for a Marketing expert to join us on a fixed term contract for between 9-12 months._

**About accessplanit**

Since 2001, we’ve been developing an award-winning software solution for training teams, helping them to scale and automate their business and delivering fantastic service along the way.

Our team are passionate about building a great business for our customers and each other, and at the heart of accessplanit are four core values: Never Give Up, Learn & Improve, Own It & No A**holes. These are values we all live by and have helped us create a company culture that our employees simply love (check out our Glassdoor profile)

**The Role**

At accessplanit, we are building a great business for each other and for our customers. The Marketing role will be involved in all areas of the business & helps to brings them all together.

**Core Responsibilities**
- Define and deliver the annual marketing plan to achieve company goals and hit revenue growth targets, leveraging internal support and driving collaboration
- Generate qualified inbound leads and nurture through to sales-ready opportunities
- Continuously review, analyse & improve accessplanit’s digital presence and brand awareness through activities including SEO, pay per click, educational content, directory listings, events, webinars, social media and advertising
- Develop with relevant internal sales, customer and product stakeholders, and implement marketing campaigns and communications to achieve results
- Work alongside the Product team to market new features to drive the achievement of usage and revenue goals
- Act as the guardian of the brand ensuring that it is being used effectively and correctly both internally and externally
- Create engaging and informative content including blogs, eBooks, videos, whitepapers and case studies
- Undertake research and surveys as appropriate to provide industry knowledge as well as develop a better understanding of accessplanit’s customer base

In addition to the skills highlighted below we only recruit people who believe they can make a difference, who are self-driven, tenacious and passionate about what they do.
- Broad marketing experience, for example digital marketing, content writing and branding
- Growth mindset - continually striving for more, both individually & for the company
- Understanding of key digital & social platforms
- History of collaborating and effectively communicating with both internal and external stakeholders
- Technical skills in PPC, Ad management, and SEO
- Passionate & full of ideas -backed up by logic & business rational
- An exceptional eye for detail
- Biased to action - this is a role for a doer, not an idealist thinker
- Outstanding time management and organisation skills
- Resourceful approach to problem solving
- Experience in B2B Marketing - Broad Role (campaigns, social media, content)
- Experience in the SaaS industry
- Experience in a training environment
- Technical skills in PPC, Ad management, and SEO

**Benefits Package**

We are passionate about providing opportunities to learn and develop, including guaranteed learning hours per month.

In addition, we offer
- 25 days holiday (plus bank holidays)
- Healthcare Cashback Scheme, following a successful probationary period
- Company Profit Bonus Share Scheme
- Pension
- Employee Wellness Programmes
- Company Sick pay

Here at accessplanit, you are encouraged to take ownership and use your initiative, with the freedom and autonomy to help take the business forward and be very much part of its success.

If you’re interested in learning more about accessplanit and our amazing team, please visit our website.

The position will be based out of our Lancaster office but can include some remote working.

**Job Types**: Full-time, Fixed term contract

**Benefits**:

- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Enhanced maternity leave
- Enhanced paternity leave
- Health & wellbeing programme
- Referral programme
- Sick pay
- Store discount
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

**Education**:

- Bachelor's (preferred)

Work Location: Hybrid remote in Lancaster, LA1 1RQ

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