Freelance Copywriter

Job description

**Freelance Copywriter**

**Reports to**: Casey Keppel-Compton

**Job purpose**:_ _Content Creation

**Key responsibilities and main duties**

**ROLE**

**Duties and Responsibilities**

As a Freelance writer you be briefed and tasked with creation of SEO optimised content. Briefs will be detailed with structure, target key words, accurate prices and technical direction provided on scope of guide.

Outline tasks:

- Target will be initially 4 Cost Guides a month
- _Secondary additional content_ writing as required focused on Trade Acquisition:

- Business to business direct response marketing approach with the intent of driving inbound calls & traffic to the website.
- Heavy benefit led copy with clear call to actions and engaging content which reflects Checkatrade brand guidelines/tone of voice.
- Aspirational wording to communicate Checkatrade brand/company strengths in a positive, trustworthy, human & energetic tone.
- Techniques to be used such as: element of surprise, sense of urgency, time limited offer, promotion offering, fear of missing out.

**Characteristics to make the role successful**
- Attention to detail to accurately achieve brief objectives
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- The ability to consistently meet tight deadlines **Qualifications**
- Experience of copywriting
- Additional benefit if you have previously written about home renovation, maintenance or repair, construction approaches or have experience in writing that appeals to tradespeople.