Digital Marketing Manager

4 weeks ago

Worthing, United Kingdom JBC Full time

DIGITAL MARKETING MANAGER
This is an amazing opportunity to progress your career within a cutting edge lifestyle Brand which is growing at an incredible rate
You will drive forward our acquisition and retention marketing in order to introduce as many new customers to our world as possible whilst not forgetting to surprise & delight our top customers with show stopping
product launches, brand values & marketing activity.
About this role
As Digital Marketing Manager, you will play a key role in developing and delivering our acquisition and
retention marketing strategy across a multitude of channels.
You will be an expert in more traditional channels such as SEO, PPC, Referral, organic & Paid Social, as well as
creative and forward thinking to constantly be testing new and innovative ways to achieve commercial and
customer experience KPIs. Exploring new channels that can contribute to our acquisition goals but also bring
the brand values of community & innovation to life.
You will have your finger on the pulse of the digital & D2C landscape, be obsessive about great digital
marketing & be able to manage and continuously optimising traffic levers, while building relationships with
internal/external partners to find new opportunities for growth.
You will be a people person, fostering great working relationships with key stakeholders, including brand
marketing, CRM and Customer Experience, to inform and support their goals while managing agencies to
drive B&B traffic and revenue.
Operating as a leader, you will work closely with the Head of Digital. You will be their trusted support,
collaborator and facilitator while using your time with them to develop your own skills.
Specific responsibilities
? Own day-to-day traffic channel optimisation and budget management.
? Own reporting and analysis of all relevant metrics to inform improved activity.
? Input into the evaluation of ROI from all digital activity and make recommendations for future
enhancements to the approach.
? Work with digital agencies (or internal channel owners) to manage strategic plans and execution
across owned channels.
? Build effective relationships with agencies/platforms & drive them strategically to ensure deadlines
are met and the required quality is achieved.
? Own SEO content strategy for the business, strong experience here is a must.
? Own paid & organic social media activity including content (we do have a content team but you will
need basic skills yourself, especially copywriting).
? Make recommendations from your analysis to assist the Ecomm Manager to optimise and improve
the digital customer journey.
? Identify new opportunities to add value through 3rd party tools and new integrations.
? Likely to include line management of a small team, as we grow further this year. As and when that
comes you will be responsible for recruiting, inducting, training & supporting your team members.
You will be able to offer the following skills and experience
? Experience of ownership, technical optimisation and campaign delivery across key digital
platforms, including: Meta, Google and TikTok.
? Skills to analyse, evaluate and report on marketing and other activity to help stakeholders make
informed decisions. A love of Google Analytics is a definite plus.
Who we would love to see
We are looking for a driven individual with a keen sense of ownership and an ambition to deliver results. This
person will need a solid understanding of all digital marketing channels and will be adept at all, being able to
get hands-on when needed but crucially being able to manage relationships with others, be that your small
team or external agencies.
You will have a commercial & analytical mindset and the perspective to pull these various work streams
together to achieve brand goals of creativity & community. With a test-and-learn mindset and a love for
insight-driven decision-making, you’ll be a savvy rockstar and future leader, working across the full digital
marketing mix and range of channels.
Are there any perks?
Of course there are, for all the hard work you will get:
? To be a member of a fun, friendly & supportive team who likes to have fun at work. / hybrid working (2 days in the office and 3 days WFH)
? To be a member of a growing 'scale up' independent brand that genuinely cares about its team
and will support its team members in any areas in which they wish to grow.
? Rapid career progression.
? Yearly personal development budget.
? Free mental health support/therapy.
? Membership of company pension scheme (if applicable).
? Holiday accrual that grows with loyalty.
? Bike to Work Scheme.
? Paid volunteer days.
? Dog-friendly office

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