SEO Specialist

2 weeks ago

London, United Kingdom ITV Jobs Full time

**SEO Specialist, Woo**

**Permanent, full time.**

**Office Location: Hoxton, London**

**Closing Date: 22nd February 2023**

**ABOUT WOO**

Woo is a first-of-its-kind, feelgood media platform and marketplace, on a mission to turn generation anxious into generation zen. Brought to you by ITV, we make wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.

We engage our audience with their passion points - music, fashion, activism and culture - all through a wellness lens. We take unconventional practices that are designed to improve the human experience, align them with cultural icons and deliver them in a way that feels desirable and relatable. Documentaries, reality series, endorphin-releasing videos, audio and beyond.

**THE ROLE**

We’re looking for an SEO Specialist who’s an ‘all rounder’ in the SEO space and has the ability to work both strategically and executionally to help drive business growth via increased organic traffic to the woo website.
- Develop and own the SEO content strategy to improve visibility and traffic through the SEO marketing channel - utilising both editorial and marketplace pages
- Drive the SEO roadmap across the whole website portfolio, ensuring a great experience for both users coming to the site from search engines and other relevant websites
- Create SEO optimised copy for key pages across the marketplace and editorial portfolio; everything from marketplace category pages to evergreen editorial content
- Optimise existing on page content in line with SEO best practice
- Focus on data and insights, with an impetus to share insights with other teams to help inform business and marketing strategy and decision making (e.g. detailed keyword research to SEO trends around seasonal shopping intent)

**MINIMUM CRITERIA**
- At least four years experience working in the SEO space
- Extensive knowledge of SEO and how to use data to make informed publishing decisions
- Excellent writing and communication skills and experience working within culture, fashion or beauty/lifestyle
- Experienced in using SEO data and best practice principles to inform content decisions
- Skilled in use of tracking tools, Google Trends and Google Search Console

**KEY CRITERIA**
- Action orientated with initiative to deliver effectively in a fast paced, collaborative environment
- Data-driven, analytical mindset - experience working with data and insight to devise, evaluate and optimise strategy and activation based on data
- Ability to respond well under pressure and adhere to deadlines
- Commercially minded, with proven experience of delivering customer or business growth through marketing initiatives
- Problem-solver able to collaborate with diverse stakeholders such as customer care, tech development and insight towards implementing solutions.
- Creative “know how” - with a grasp on what “good looks like”

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.

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