PPC Executive

Are you experienced in Pay-per-click (PPC) marketing and ready to support the shaping of the digital marketing landscape for the UK's premier pet care business, Pets at Home?

We are seeking a dynamic PPC Executive to work on a hybrid basis (two days per week) from our Support Office in Handforth (Cheshire).

**About the Role**

As a PPC Executive, you will report into our Digital Marketing Manager and hold responsibility for the management of PPC Accounts. You will directly support the PPC Lead in day-to-day optimisation of PPC accounts as well developing our overarching strategy.

This is a fantastic opportunity to work across all areas of our business (including Pets at Home, Vets for Pets, Pets Grooming, and Pets Insurance) contributing to the success of a team responsible for up to 40% of retail revenue

Key responsibilities will include;
- _ Campaign Management: _Creating, managing and optimising PPC campaigns on platforms such as Google Ads, Bing Ads and social media
- _ PPC Research & Analysis:_ Conducting keyword research and analysis to identify opportunities for campaign optimisation
- _ Account Optimisation:_ Monitoring campaign performance and adjusting bids, ad creatives and targeting as necessary
- _ Reporting:_ Regularly reporting on campaign performance to stakeholders, highlighting key metrics and insights
- _ Industry Trends & Testing:_ Staying updated on industry trends and changes in PPC platforms to adapt strategies accordingly
- _ Ad Copy: _Writing compelling ad copy that aligns with brand messaging and targets relevant keywords
- _ Internal Collaboration:_ Collaborating with other teams to develop assets for PPC & ensuring cross-channel strategy is aligned

**About you**
- Hands-on experience with PPC account management
- A good understanding of Google Analytics, Feed Management and Optimisation
- Experience with wider digital marketing channels (Eg. SEO, Paid Social)
- An undergraduate degree in marketing or relevant field
- Google Ads certification is desirable
- A positive attitude, excellent work ethic and self-motivated
- Exceptional interpersonal and collaboration skills
- Outstanding organisational skills and attention to detail

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you

**About our purpose**

Far more than a retailer, Pets at Home is the UK’s leading pet care specialist, fulfilling every possible pet and owner need, from food and accessories to grooming and vet services. Since 1991, we’ve been building a business around pets and their owners and we’ve set our sights on becoming the best pet care business in the world. Join us now and you can be part of that journey, developing your future as we develop ours. This is a place where you can take pride and passion in your work within an inspiring, professional team that’s focused on supporting pets and their owners to live happier lives together.

We’re driven by the wellbeing of pets and we make sure we look after our people too. We depend on your commitment and innovation, and reward it with competitive pay and comprehensive benefits. Together we’ll create the future of pet care.