Digital Marketing Communications Specialist

4 weeks ago

Chalfont Saint Giles, United Kingdom GE Healthcare Full time

**Job Description Summary**: Based in UK and reporting solid line to the Head of Marketing Communications Ultrasound EMEA and dotted line to the Marketing Manager UKI, this role will support the UKI Region on their Omnichannel projects and digital Marketing activities. This includes the planning, coordination and execution of automated digital programs in Marketo and the management and update of local websites and landing pages.

As Digital Marketing Communications Specialist Ultrasound UKI you will interact frequently with Region Marketing and Sales and need to collaborate and partner with a variety of MarCom functions inside Ultrasound as well as outside vendors.

Furthermore, you will monitor and report results on a frequent basis to the campaigns’ key stakeholders.

This is a key role, which will help optimizing funnel creation across Ultrasound UKI.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

**Responsibilities**:

- Develop, implement and execute digital Marketing & Social Media campaigns to support business growth.
- Coordinate digital Marketing Communications plan implementation via execution of strategies. Work closely with Region Marketing to develop digital customer journeys.
- Ensure that the right MarCom processes are set-up and followed in your Region (MarCom gate keeper).
- Manage and update local websites and landing pages, partnering with outside vendors.
- Analyze and monitor key Marketing metrics and develop/execute specific actions where needed to improve performance.
- Track progress of programs and report results to Marketing.
- Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools.
- Drive adoption of new communications approaches and strategies - look to leverage new channels, techniques and identify unique, attention getting Marketing Communications strategies to help meet marketing objectives.
- Funnel Development and Creation: In close collaboration with Marketing drive and execute initiatives to create leads by using various forms of interactions and communication with our installed base as well as with non-GE customers. Continuously work on actions and processes to improve the amount and quality of leads.
- Turn strategies into action. Strong operational and executional capabilities, hands-on attitude, doer.

**Qualifications/Requirements**:

- Bachelor’s degree in marketing, business school or related field.
- Good knowledge on digital marketing: campaign management, search, social, content development and analytics.
- Good understanding of marketing automation tools like Marketo or similar.
- Excellent oral and written communications skills in English.
- Excellent time management with the ability to manage multiple details and deadlines.
- Experience working in a matrix environment with multi-cultural teams as advantage.

**Desired Characteristics**:

- Strong execution capabilities, hands-on attitude, doer.
- Good analytical skills.
- Good project management skills.
- Excellent interpersonal skills.
- Preferred (not mandatory) experience in healthcare industry
- Preferred (not mandatory) experience in B2B Marketing
- Preferred (not mandatory) experience working in a matrix environment with multi-cultural teams.

**Inclusion and Diversity**:
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

**Behaviors**:
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.

**Total Rewards**:
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

LI-MG1

**Additional Information**:
**Relocation Assistance Provided**:No

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