Senior Digital Marketing

7 months ago

Liverpool, United Kingdom Right to Succeed Full time

**Job Details**

Title: Senior Digital Marketing & Communications Officer

Reports to: Communications Manager

Contract type: 12 Month Contract

Hours: 37.5 hours per week Monday
- Friday

Location: Hybrid - Liverpool (3 days a week in the Liverpool Office with 2 days a week at home)

**Salary**: Grade 4, £29,965.95 (5% pension, Medicash and group life assurance, 27 days annual leave per annum for FTE)
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- **Role Summary**:
As the Senior Digital Marketing & Communications Officer, you will be responsible for researching, developing and implementing new and existing digital communications plans, to increase brand awareness and support the Communications Manager with building the charity’s brand profile.

**What You'll Need To be Successful For This position**:
You will need previous experience in a Digital Marketing or Communications role, with a strong background in content creation. It is key that you have a broad-ranging, tech-savvy skill set for creating website content, managing social media channels and using graphic design software. You will be a proactive and creative individual with good communication skills.

**Key Responsibilities**:
Work with the Communications Manager to:

- Develop and implement social media strategy.
- Manage all social channels, leading with the creation and design of engaging content; providing analysis on performance; and making recommendations for improvements through media monitoring, research, and testing.
- Assist with the management and maintenance of the external website and internal staff intranet, ensuring content is accurate, up to date and measuring its effectiveness through Google Analytics.
- Ensuring compliance with best practice in terms of quality, accessibility, search standard and improving the user experience.
- Set up, control, and evaluate ROI of social media and paid ad campaigns (Facebook Business)
- Provide in-house graphic design for online and offline channels, ensuring all marketing materials that are produced are effective, engaging and in line with brand guidelines.
- Film and edit video content for use across digital channels.
- Capture, and edit images for communications libraries for use on social channels and the website.
- Be involved and proactive in organising and participating in cross-function and organisation-wide activities as well as representing the charity at external events.
- Build strong working relationships within the organisation and communities that we serve

**Digital Communications**
- Lead on the day-to-day management of Right to Succeed online platforms including website and social media tools, ensuring that they remain current and effective in building support for the work of the charity and its partners.
- Support the management of the charity’s relationships with design and print agencies.
- Support internal teams on the design and production of key external marketing tools including the Annual Report, Discovery reports and slide decks.
- Understand and support identified communication needs within our programmes.
- Lead on the development and delivery of an external newsletter (minimum termly) and on the publication of regular case studies profiling the work of our partners.

**Event Management**
- Support the Communications Manager and fundraising team with the development of marketing materials for the launch and delivery of key events including ‘frontline’ visits for funders, roundtable breakfast events, programme events, Development committee meetings and other external-facing events in the calendar.
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- **Person Specification**:
**Experience required (essential)**
- Strong understanding of all social media platforms and how to use them to engage support.
- Proficient in video editing software such as Adobe Premiere Rush.
- Proficient in editing and design software Adobe Indesign, Photoshop, Canva.
- Proficient user of Wordpress

**Experience required (desirable)**
- Minimum 3 year experience in a marketing or communications role
- Experience of managing external supplier relationships
- Experience in developing and maintaining relationships with a range of stakeholders.
- Experience using Meta Business Suite, Buffer & Mailchimp
- Knowledge of HTML

**Skills (essential)**
- Strong project planning and time management skills and the ability to work to tight deadlines
- Strong interpersonal skills.
- Excellent communication skills, both written and oral, with an ability to interpret varied

information and adapt messages for different audiences.

**Other qualities**
- Commitment to the aims and ethos of Right to Succeed and a genuine desire to bring about

positive change for children and young people.

**How to Apply**

**Job Types**: Full-time, Fixed term contract
Contract length: 12 months

**Salary**: From £29,965.95 per year

**Benefits**:

- Additi

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