Campaign Marketing Executive

6 months ago


Manchester, United Kingdom Citation Full time

**Campaign Executive**

**Location : Hybrid - 2 days Wilmslow, 3 days from home**

**Working hours : 8:30-17:00**

**Salary : £27,000 Per Annum + 3k bonus**

We are Citation. We are far from your average service provider. Our colleagues bring their brilliant selves to work every day and we create an environment where they can shine. We are a nice bunch. We don’t do office politics or “that’s not my job”. We listen, support and take ownership.

We have been proudly delivering valuable HR and Health and Safety services to SME’s across the UK for over 20 years. Passionate about service, we’re on a mission to revolutionise our colleague’s and client’s experience by employing brilliant people who are experts at what they do and smile whilst they are doing it.

Our business has grown rapidly and now with 14 brands serving over 50k clients, the size of the cross-sell opportunity is extraordinary.

**The role**

The Citation Group is recruiting for a Campaign Executive to help take cross sales to a new level across a growing portfolio of products. Working predominantly with a client-based audience, this position is ideal for someone with experience in delivering multiple, engaging campaign plans in a B2B world.

Reporting into the Head of Cross Sell Marketing and working closely with the Group Commercial Team and the Group Marketing Team, you will support lead generation via campaign management, colleague referral schemes and analysis within all cross sales channels.
- Ownership of the development and implementation of cross sell marketing activity plans across multiple group businesses.
- Build & maintain solid relationships with stakeholders and colleagues in the group marketing engine to ensure on-plan delivery of revenue generating campaigns and activity.
- Planning and execution of internal sales enablement plans to support and grow the Colleague Referrals channel.
- Monitor and track success of activity by channel, content type, product and group business to test and challenge campaign approaches.
- Work collaboratively with the group marketing content and design teams to take Citation Group clients on a content-rich and engaging end-to-end cross sell journey.
- Effectively communicate campaign details to sales leaders and their teams via briefings.
- Build relationships and work with sales teams to understand and provide supporting content such as follow up and touchpoint templates and sales collateral.
- Help plan & attend both live and remote cross sell events.
- Support the commercial and wider marketing team to nurture and introduce cross sell to the clients of newly acquired businesses as they integrate into the group.
- Help support the wider Commercial Team with existing and new initiatives where needed.

**About you**:

- You’ll be highly self-motivated with a positive attitude and confidence to take risks and learn from results, both successful and negative.
- You’ll have an acute attention to detail and a creative flair for engaging content and messaging.
- You’ll have a track record of building effective relationships with marketing stakeholders, content & design teams, and sales leaders.
- Our culture is important to us, we will nurture and protect it above all else. To be a success in our business you will embody and demonstrate our colleague values in all that you do:

- Make it happen - own it and find a way
- Never settle - we’re ever evolving
- Choose right - we do the right thing
- Smart with heart - we’re people, not paperwork.

**What you get from us?**

From your birthday off work (in addition to a generous annual leave and bank holiday entitlement of 33 days), wellbeing support and a health cash plan, recognition and incentives, to continuous learning and development, we invest in you holistically.

**Job Types**: Full-time, Permanent

**Salary**: £27,000.00 per year

**Benefits**:

- Additional leave
- Cycle to work scheme
- Employee discount
- Referral programme
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

Work Location: In person



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