Head of Performance

4 weeks ago

London, United Kingdom Soar With Us Full time

**Role**: ** ** **Head of Performance Creative**

Function: Meta & TikTok Ads | Performance Creative | Data Optimisation

Responsibility: Drive performance for our brands whilst elevating our creative strategy dept

Reports to: Creative Director

Location: Hybrid - Hambi Media HQ, Oval, Central London

Compensation: £45,000 - £52,000 + Bonus/ Benefit Scheme + 27 Days Paid Holiday

**Overview**

Hambi Media Ltd is one of the fastest-growing performance creative agencies for e-commerce brands in the UK with a team of 20+ A-Players. We’ve had £50M+ spent on our creative on Meta and TikTok ads including the likes of The Essence Vault, Space Goods, Hairburst, 47 Skin and many more. We are one of the few D2C creative agencies that have an in-house design, production, strategy and UGC team all under one roof.

In 2023, we grew exponentially as an agency and the Head of Performance Creative role will play a pivotal and exciting part in our continued growth and progression of our performance creative division. As your bolt-on creative division, we strategise, ideate, create, and optimise exceptional creative content, including UGC, high-production, design, and motion graphic ads. We pride ourselves on being a one-stop performance creative solution, acting as an in-house creative team for our clients.

**The Role**

Reporting directly to our Creative Director, you will ensure the success of a multitude of clients from a range of different niches. You will help our bigger brands craft creative strategies, audit existing accounts to identify data driven creative opportunities, upskill and manage our Creative Strategists and assist in developing internal performance creative processes and resources.

**Key Responsibilities**
- **Strategic Leadership**: Develop and oversee the implementation of creative strategies that align with our clients' business objectives, ensuring our creative division delivers innovative and effective campaigns.
- **Creative Excellence**: Guide the conceptualisation and execution of creative campaigns across various formats, including UGC, high-production ads, motion graphic ads, and static design ads, with a keen eye on creative performance optimisation.
- **Data-Driven Optimisation**: Utilise creative and performance data to analyse campaign effectiveness, providing actionable insights and recommendations to enhance future campaign strategies and creative executions.
- **Team training/ up-skilling**: Helping lead and up-skill creative strategists to improve, optimise and fast track development.
- **Process Innovation**: Lead the development and optimisation of creative and data-driven processes to streamline workflow, enhance creativity, and improve campaign performance.
- **Team Management**: Lead and mentor a team of creative strategists, fostering an environment of creativity, innovation, and continuous improvement. Ensure effective delegation, prioritisation, and project management to meet client deliverables on time and to the highest standards.
- **Cross-Functional Collaboration**: Work closely with cross-functional teams, including account management, media buying, design, and production teams, to deliver cohesive and integrated creative campaigns that drive measurable results.
- **Client Engagement**: Actively participate in client meetings, offering creative insights, performance analysis, and strategic planning to strengthen client relationships and business growth.

**Qualifications**
- **Experience**: 4+ years experience in performance, creative, strategic roles within digital marketing, media buying, or creative strategy, with a specific focus on social channels like Meta. Demonstrated experience in leading and managing creative or performance teams, with a track record of driving successful campaigns. Proven ability in building and optimising creative/data-driven processes to enhance campaign performance and efficiency.
- **Skills**: Exceptional understanding of performance creative, including the ability to analyse data to optimise creative strategies. Strong leadership, communication, and management skills. Creative and strategic thinking with the ability to conceptualise and execute impactful Meta campaigns.
- **Knowledge**: Deep knowledge of social media platforms, particularly Meta and TikTok, with an understanding of consumer behaviour and how to leverage creative content for maximum engagement and conversion. Familiarity with the latest digital marketing tools and analytics platforms. Also a deep understanding of the direct-to-consumer and e-commerce market.
- **Education**: Bachelor’s degree in Marketing, Communications, Business, or a related field. (not essential - we don’t dictate by degree)

**Attitude: You,**
- will take complete ownership of your successes and failures
- are entrepreneurial with the ability to see the bigger picture
- have a proactive approach
- have exceptional attention to detail
- confident in building long-term relationships with your

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