Content Lead

Working within an established, large, global business within the manufacturing sector to reach KPI's and expand the business further.

**Client Details**

Our mission is to spread the power of play and to continue broadening our range of award-winning wooden toys. We are at an exciting stage of development and are currently looking for ambitious, dynamic, and creative people to join our growing team.

**Description**
- Managing our website content delivery via Shopify and long-term development of the site which adheres to SEO Best Practices
- Reworking technical information to oversee the creation & upkeep of product listings, printed literature & instructions
- Analyse competition and develop competitive advantages through keyword usage
- Helping to build and cohesive omnichannel content strategy and conceptualise its distribution across channels
- Planning editorial distribution including communicating content requirements to our agency partners, external copywriting team, Brand Ambassador & Influencer Schemes
- Analysing and reporting on content performance and making continual improvements

**Profile**
- Experience in devising and executing successful digital marketing campaigns
- Excellent understanding of marketing concepts and best practices - within retail or ecommerce would be advantageous
- Knowledge of Google Analytics for assessing web and campaign performance
- Working knowledge of professional copywriting & proofing for both web and print is desirable

**Job Offer**
- Birthday Leave For Everyone
- Protected Learning Time
- Free Fruit & Snacks Bar
- Team social events (lunches, quiz Fridays, company days out etc)
- 50% staff discount all year round
- On-site parking
- Casual Dress