Marketing Executive

4 weeks ago

Exeter, United Kingdom Marriott International, Inc Full time

**Additional Information** £13.50 per hour

**Job Number** 23157750

**Job Category** Sales & Marketing

**Location** Courtyard Exeter Sandy Park, Sandy Park Way, Exeter, England, United Kingdom VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Non-Management

***

The Marketing Executive will support the Hotel Sales Leader & Property Leadership Teams in various marketing activities and activations for the hotel.

The Marketing Executive will work proactively with Digital Field Marketing and hotel stakeholders to ensure our digital landscape offers the best “shop window” of our hotel product and services.

Supporting social media calendar and implement this across all platforms creating synergies with the hotel website, digital marketing plans and promotions.

Manage the day to day activities for social media channels, encouraging positive engagement across all segments.

Work with the Digital Marketing Team to highlight and help activate targeted marketing opportunities to create awareness and generate revenue.

Support the development of the strategic marketing plan leading and coordinating marketing efforts for the hotels

Good organisational and administrative skills are essential to manage time effectively and meet deadlines. Perform general administrative duties as required such as digital updates and social media responses.

**SCOPE / BUSINESS CONTEXT**
- A Full-Time position based at the Courtyard, Exeter Hotel.
- Number of Direct Reports - 0

**CANDIDATE PROFILE**

**Experience**:

- Previous experience in a similar marketing administrative or coordinator role, ideally within a hotel environment

Skills and Knowledge
- Proficient with Microsoft Word, Excel and Outlook
- Good at multitasking and working to deadlines
- Knowledge of digital marketing techniques and use of paid, owned and earned media channels
- Strong communication skills (verbal, listening, writing)
- Ability to work alone and within a team
- Strong English language skills (verbal and written)
- Excellent social media awareness and knowledge
- Good time management and organisational skills
- Ability to develop a good understanding of hotel and competitive market and use hotel’s USPs to the best advantage
- Effective decision-making skills
- Ability to liaise with all levels of the organisation

Education or Certification
- Marketing qualification desirable or willing to undertake marketing apprenticeship

**SPECIFIC DUTIES**
- Work with the Hotel Sales Leader, DFM and Property Team to develop and execute marketing plans and initiatives to support driving all key revenue streams including rooms, catering, F&B outlets
- Be responsible for managing and improving the hotels shop window, working closely with DFM and property stakeholders.
- Be responsible for managing and improving the hotels image and communication on social media channels and promote awareness of brand image internally and externally
- Manage day to day activities of social media channels
- Research social media opportunities for all market segments; transient, leisure, group, catering
- Research and image sourcing of social media creative content
- Contribute to the team by sharing new ideas and suggestions for improvements, being innovative and creative to provide a quality service to the hotel
- Understand and support the activation of hotels core consumer messages and narrative across all areas of the business
- Understanding and activation of the hotel’s brands, including key target audiences, brand activations and brand voice
- Supports the development and execution of photoshoot days to drive great photography and or content for digital / social media spaces
- Support execution and fulfilment of projects as outlined on marketing communications plans and ensure the hotel team is aware of all brand marketing activations
- Creating and processing any advertising requests and journalist visits
- Designs PowerPoint presentations, flyers and all customer facing tools required by the hotel teams
- Liaise with design and printing companies on various projects/collateral
- Create and maintain the marketing calendar to ensure all promotion activity is documented and planned
- Keep abreast of local area knowledge and events to support website enhancements and assist the team in maximising all revenue opportunities
- Work closely with Revenue and Digital Marketing to ensure effective marketing of any hotel deals or promotions and support need and special event dates
- Knowledge of overall hotel operations as they effect the department
- Prepare, coordinate and on occasion attend influencer events to help deliver a WOW.
- Performs other related tasks as assigned by management
- Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran st

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