Social Creative

2 weeks ago


Leeds, United Kingdom McCann Worldgroup Deutschland GmbH Full time

**Job Description**:
**Are you a creative that’s crazy about social? Do you thrive on popular culture? Is creating and editing social content your bag? We are looking for a social media-first creative to join our rapidly expanding team**

We are looking for an ambitious digital/social creative to create campaigns that stand out on social but extend beyond the platforms to become part of popular culture and build on brand. They will work with our social, PR and creative teams to develop ideas that create buzz on social media. They will develop and create stand-alone social campaigns and ideas as well as taking ATL ideas and developing them into social content.

Our clients range from entertainment to lifestyle and healthcare. Bridging the gap between brand and social we expect our creative and social teams to come up with things that scare clients [a little] and ensure the brand is talked about and always driving engagement.

As part of the McCann LIVE UK team, the social creative will have the backing of one of the UK’s largest and most awarded networks. They will work with a wider dedicated social creative and planning team. They will need to come up with social specific ideas and create the content for those ideas.

The person we have in mind must be extremely proficient in creating and editing social, short-form content on a mobile device. They’ll be passionate about social with a strong knowledge of what engages people, what communities are talking about and know how to tap into popular cultural trends. Their ideas will stop thumbs, make people smile and be shared across Facebook, Instagram and TikTok.

**We don’t need someone to make ads, but someone to create cultural moments.**

**Responsibilities**
- To create cut-through ideas for leading clients
- Always strive for creative excellence
- Ideation for concepts, content and format ideas
- Take ownership of your creative: from conception to production
- As well as concepts, have the creation skills to bring them to life in social statics and video content
- Push the boundaries for innovation on social platforms
- Contribute to pitches
- Collaborate with creative teams, designers and production as well as other internal teams
- Digitally savvy - using the latest features on your mobile device and experimenting with social apps to create the most engaging content

**What we’re looking for**
- Know how to concept ideas that you’ll be passionate about bringing to live
- Proven social-first creative
- Thorough understanding of the social landscape
- Understand the production process
- Driven to create innovative work
- Aiming to win awards
- Culturally aware
- Open-minded: happy to get stuck into all kinds of briefs
- Able to juggle multiple projects
- Confident and self-driven

**Benefits**

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

**Our commitment to equal opportunities**

For us, diversity is a business imperative - one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.


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