B2b Product Marketing Professional

2 weeks ago

Uxbridge, United Kingdom Appcastenterprise Full time

**Job Purpose and Summary**

We are looking for a talented and enthusiastic product marketer for an exciting opportunity to develop and lead our office workspace portfolio.
Working within the Canon UK Digital Printing and Solutions marketing department you will manage a portfolio of document solutions that are pivotal to B2B organisations from home office workers through to large corporations both in the commercial and publicsector.

**What we give**

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom toexplore new things and a team where knowledge is shared openly.

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom toexplore new things and a team where knowledge is shared openly.
- Pay - Competitive salaries that are regularly benchmarked against similar roles and reviewed annually.
- Bonus - A discretionary performance based bonus scheme that rewards you as you help us achieve our goals.
- Learning & Development - As a Company that encourages continuous learning you will always have resources and support available.
- Work & Home Life Balance - We support with a minimum of 25 days holiday per year, holiday purchase and a flexible working policy.
- Diversity - We are an organisation that delivers on a global scale, striving to create a diverse and empowered workforce that reflects the communities we serve.
- Health & Wellbeing - Free private healthcare, life cover, dental plans, an Employee Assistance Programme, partnership with Mental Health First Aid UK with a network of mental health champions and discounted Gym membership.
- Employee discount - Up to 38% off products from our Canon store.
- Some other Benefits - Generous Pension, Canon Awards, Discount cards, Cycle to Work scheme, and charity volunteer days.

**What we ask**

As Product Marketing Specialist you will:

- Own product lifecycle management for all elements of the product portfolio, including successful launch and exit of products.
- Define product positioning and promotional offering, to support our channels and increase our market share.
- Through thorough market analysis (incl competitor positioning) help set business targets, manage the product budget process, and then monitor progress.
- Build and publish a product marketing strategy to achieve product objectives within relevant channels & sectors.
- Provide scheduled management reporting on portfolio performance. Develop necessary reporting and co-ordinate the targeting of sales activities and forecasting.
- Own service plan & profitability promotion for the portfolio, both Canon & channel partners.
- Spokesperson for product portfolio at key internal & external events with the ability to position the portfolio to different audiences and tailor content appropriately.
- Own and implement required lead generation activity to drive pipeline for the portfolio, across all channels, working with appropriate marketing colleagues (campaign, channel) and key sales channel stakeholders.
- Identify capability needs and fulfil requirements to equip sales personnel across all channels with the appropriate knowledge, skills and tools related to the product portfolio.

**You will need**

As the Product Marketing Professional, you will possess the following skills and expertise:

- Previous experience and successful track record in B2B Product Marketing within a Technology sector.
- Experience working with direct sales teams and indirect partner teams, including distribution partners, e-tailers and e-commerce.
- Proactive self-starter, able to overcome obstacles and deliver within agreed timeframes.
- Blends creative approach with analytical substance.
- Strong cross-functional and relationship building skills, being able to collaborate with multiple stakeholders across sales, support functions and Canon Europe.
- Excellent communicator who can influence key stakeholders and develop compelling stories that resonate with the audience.
- A passion for technology; to know how products, software and services come together to create and add value for our customers.
- Familiarity with Scan, Print, Multi-Functional Devices, Print Management Solutions and Workflows would also be beneficial.
- Degree in Marketing or CIM qualified preferred.

**Further Information**

Salary - starting from £40,115, depending on experience plus excellent bonus scheme and benefits.

Location - Stockley Park, Uxbridge

This is a hybrid working role, with some days in the office and some days working from home

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s visionary, innovative and bold. As the world's best imaging company, we're living and working together for the common good.

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