Customer Data Analyst
2 weeks ago
External Adverts
Do you want to be part of a community and grow a career? At Southern Co-op we work hard because we want to do well and the more successful we are the more we can give back to our members and communities - that’s the beauty of a co-operative.
We have an exciting opportunity to join our team as a Customer Data Analyst. In this role you'll gather, organise, scrutinise and interpret our customer & member data - translating your findings into actionable insight to help Southern Co-op make informeddecisions in the delivery of our marketing, membership and consumer strategies.
**KEY ACCOUNTABILITIES**
- Proactively contribute to and support delivery of our marketing plan through the identification and promotion of opportunities that are aligned with our overall business strategy and objectives - leading to an enhanced customer experience that builds loyalty.
- Extract and manipulate unstructured raw data from various data sources. Interpret that data into value driven insight.
- Produce, maintain, and distribute KPI dashboards and reports periodically, post campaign analysis and complete ad hoc analysis as required.
- Drive enrichment of customer intelligence by creating and implementing appropriate data modelling (segmentation, clustering, profiling and propensity, regression, predictive) and hypotheses testing.
- Present learnings, insights, and recommendations to key stakeholders at all levels.
- Present learnings and collaborate with key stakeholders and business wide teams, being comfortable to provide insight-based response to commercial queries.
**EXPERIENCE, KNOWLEDGE & SKILLS**
- Previous experience as a data analyst, or within a similar role.
- Degree level or equivalent, preferably in a numerate discipline.
- Strong numerical and analytical abilities with a methodical, technical and an inquiring mind.
- Proficient at data wrangling, enrichment and modelling as well as identifying, investigating, and managing any anomalies.
- Intermediate experience in digital analytics, CRM and marketing platforms; reporting and visualisation software; and knowledge of demographic profiling tools
- Excellent communication skills with an ability to story tell with data, confident in presenting to audiences at all levels.
- Motivated, self-starter, tenacious, attention to detail, with the initiative to prioritise and organise their own workload effectively.
- An understanding of compliance, data security and GDPR.
- Specific experience with retail, digital and marketing data, driving customer insight and loyalty is desirable
If you’re passionate about data analysis and modelling, and have a background in a fast-paced environment then we would love to hear from you. In return, we will offer a competitive salary and benefits package, as well as the opportunity to develop yourskills and grow your career.
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