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Channel Executive
4 months ago
**About Us**
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
**The Role**
The Channel Executive is responsible for set initiatives or customer accounts, defining growth strategies through understanding of market dynamics and analysis.
As part of a dynamic team, you will have regular interactions with Key Account Directors/Area Business Managers, Head of Key Accounts/Field Sales and senior customer contacts.
Working in partnership with our Insights Department, Brand Marketing and Sales teams you will help us to define our Annual Business Plan & quarterly Sales & Trade Marketing strategy. You will be jointly responsible for leading the commercial analysis using a range of data sets including Sales in / Out, consumer demographics and footfall tracking, consumer trends and loyalty programme participation to ensuring we have an investment plan focused on the right product, marketing and promotional activities by channel.
Within the key account and wholesale channels you will assume the role of a category expert supporting the grocery account directors in the delivery of our JBP’s and provide tailored advice and direction to the grocery buyers, our customers.
Within the convivence channel you will identify opportunities from national down to postcode level and work as part of a team to devise tailored investment plans to deliver sustainable market share growth.
**Key Accountabilities**
- Supporting the trade strategy and sales teams with relevant category, channel and market insights to inform key business decisions. Analyze complex issues and develop intelligent solutions.
- Collaborate with internal stakeholders and external customers to design and implement promotional and marketing events.
- Analyse marketing data and provide recommendations to increase sales.
- Analyse Imperial Brands performance by channel, coupled with consumer trends and external data to make recommendations on brand and initiative strategy to enhance our position in those channels
- Work across multiple channels (Grocery, Convenience, Wholesale, Online), contributing to the planning, execution and review processes
- Putting together proposals to secure new listings within Grocers, Wholesale and Independents
- Taking responsibility for the financial management of projects ensuring an acceptable ROI is achieved
- Develop category management strategies to improve sales results and deliver customer category objectives.
- Adhere to company priorities and strategies for operational efficiency.
- Develop marketing presentations for assigned customers and work with account managers and directors to present category management reviews to clients.
- Help to build and optimize product pricing and promotional strategies
- Manage trade investment
**Communications and Working Relationships**:
**Internal**:
Trade Marketing, Consumer Marketing, I&I, CLA, Cluster Market Team
**External**:
Relevant industry bodies, IGD, Buyers, Account Directors/Managers
**Skills & Experience**
**Essential**:
- Knowledge of category management, marketing and sales principles
- Excellent verbal & written presentation, communication and project management skills
- Understanding of UK retail trade with a good grasp of market, consumer and shopper data
- An analytical mind with a strategic ability
- Excellent communication and people skills
- Drive medium and short-term decision-making that is right for the customer and consumer
- Have a strong understanding of external market trends and competitor activity, understanding the impact on our brands and create plans to combat
- Commercially astute. with a successful track record in the achievement of targets and objectives, with an ability to stay ahead of competitors and deliver excellence.
- Naturally pragmatic and solutions orientated.
- Proficient in MS Office
**Desirable**:
- Proven experience as category manager or similar role
- Supported on cross-functional sales planning and
