Digital Content Strategist

4 weeks ago

London, United Kingdom Group GTI Full time

To lead the creation and execution of innovative content strategies, that deliver high impact Careers Advice and Guidance to our users and support GTI’s strategic goals.- To drive continuous technology-led optimisation of GTI’s editorial structure and practices through embracing Generative AI, Machine Learning and Automation opportunities.
- To foster creative relationships across wider business functions to ensure GTI’s Careers Advice and Guidance is market-leading, widely accessed and can evidence Content ROI.- As a strategist, you'll be creating and commissioning multi-channel Content solutions, balancing data insight with creative flair, whilst coordinating partners, freelancers, and end-users.Outcomes
- GTI engages its audience via GenZ-optimised Content, that is delivered through relevant channels with a style and tone that resonates.
- Generative AI, Machine Learning and Automation underpin GTI’s content creation, distribution, and maintenance processes.
- Content strategies are aligned to semantic UX and LLM capabilities.
- Content strategies are multi-channel with new and innovative formats replacing traditional long-form articles.
- Content ROI is clearly measured and communicated in line with strategic goals.
- Responsibilities to include:
- Ensure Content ROI metrics are defined, measured, and communicated to the Student Success Lead.
- Own the centralised editorial calendar for GTI, with quarterly objectives and commissioning plans.
- Lead the strategy to embed Generative AI, Semantic UX, Automation, LLM, Behavioural analytics, and AI powered recommendations at the core of GTI’s Content processes.
- Champion changes to Content trends, search engine algorithms and SEO best practices.
- Manage all technologies, systems & data surrounding content creation, distribution, and maintenance for UK & Ireland.
- Design & lead multi-channel content strategies in collaboration with other teams.
- Manage all outsourcing and commissioning of content creation and maintenance.
- Share insight and opportunities through tracking trends in the early careers sector.
- Lead metadata strategies for efficiency gains, schema optimisation and content elasticity.
- Enable marketers to target the right Careers Advice and Guidance to relevant audiences across all of GTI's digital properties.
- Develop new inbound channels for fully integrated user and partner-generated content.
- Continuously design, develop, and test new Content formats and strategies.
- Ensure GTI Content is constantly optimised and formatted for GenZ needs and behaviours.

Person Specification
- You’re a motivated self-starter.
- You’re a technologist at heart, have a passion for digital trends, and a keen interest in how innovative technologies can be used to boost creativity and efficiencies within Careers Advice and Guidance.
- Strong experience in digital content management and multi-channel strategies.
- A good understanding of SEO principles, you actively follow algorithm updates.
- Highly proficient with both SEO and behavioural analytics tools to measure performance, perform keyword research and derive insights.
- Experience in authoring or editing content, with a phenomenal eye for detail.
- Experience building and managing freelance networks.
- An excellent communicator; you’re able to listen, adapt, build strong relationships, and tell a story that brings others with you.
- Experience working with Content Management Systems.
- Outstanding organisational and project management abilities.
- Preferable: Good understanding of writing for GenZ users.
- Preferable: Experience of UX copywriting.
- Preferable: A MarTech background.

Other information
- Permanent role - 37.5 hours per week between Monday to Friday 9.00 - 5.30pm
- 3-month probationary periodAbout Group GTI

**We aim to help students realise their potential in the world of work through technology, content and tools. That’s not an easy thing.**

We believe in understanding students and partnering with employers, universities, schools and other technology providers.

Documents
Gti background checks policy
Click to view
Gti hiring of ex-offenders policy
Click to view

**Department**

UK Student Success

**Employment Type**

Permanent - Full Time

**Location**

London, UK - Hybrid

**Workplace type**

Hybrid

**Documents**

Gti background checks policy.pdf

Gti hiring of ex-offenders policy.pdf

  • Contract, Content Strategist

    6 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    **Content Strategist** **£475pd outside IR35** **3 month contract - 4 days a week** **Hybrid working (2-3 days a week in the office)** My Client is a leading sports entertainment agency who are looking for a Content Strategist to help create and execute a content strategy. Sports entertainment experience is essential. You will have a background in content...

  • Digital Data Strategist

    1 month ago

    London, United Kingdom Match Digital Full time

    Our client We’re helping to build teams at a well-known digital agency with offices in London, New York and Chicago. They are firm believers in the power of creativity to create great change and bring together diverse talents to solve challenges, encourage stronger relationships and build brand value. The Strategist will analyse clients’ businesses,...

  • Content Strategist

    4 weeks ago

    London, United Kingdom TPXimpact Full time

    **About The Role**: We’re looking for a Content Strategist to deliver content strategy for our clients across mostly digital but also non-digital products and services. This role reports into the Head of Strategy and Consulting Studio. As we are building out our content team, there is a large potential for growth. This a hybrid working role, where you...

  • Digital Strategist

    1 week ago

    London, United Kingdom Green Park Content Full time

    Green Park Content's continued success is built upon the quality of the assets we deliver and dependent on the strength and depth of our valued long-term client relationships. Our clients trust us because we deliver top quality work (including brand publishing, SEO insights and content production) efficiently, to budget and on time, with a positive...

  • Junior Content Strategist

    1 week ago

    London, United Kingdom Green Park Content Full time

    Junior Content Strategist Johannesburg or Cape Town. South Africa. Full time, starting on a 6- 12 months contract. Starting in May 2022 About Greenpark Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through...

  • Content Strategist

    1 month ago

    London, United Kingdom Parkinson's UK Full time

    **We’re looking for 2 experienced content strategists to join our Content Team.** **About the role** We’re looking for 2 experienced and versatile content strategists to act as an in-house consultant, delivering content for a range of communications projects and providing expert guidance on everything from writing in our brand voice to testing content...

  • Content & Branding Strategist

    1 month ago

    London, United Kingdom Kairos Recruitment Group Full time

    Although Remote, all applicants **must**be UK-based. **About Us** Kairos Recruitment Group is a Digital Marketing Recruitment Agency. Currently, we are hiring a Content & Branding Strategist for an innovative agency in England. Our goal is to find and develop the best SEO professionals for a long and successful careerin the industry.. **The work...

  • Digital Marketing Strategist

    1 day ago

    City of London, Greater London, United Kingdom Get Recruited Full time €40,000

    DIGITAL MARKETING STRATEGIST If the following job requirements and experience match your skills, please ensure you apply promptly. LONDON - 4 DAY WORKING WEEK Up to £40,000 + Fantastic Training and Development + Hybrid after training THE OPPORTUNITY: We're exclusively recruiting on behalf of a highly successful and growing business who are looking to...

  • Digital Marketing Strategist

    2 days ago

    City of London, London, United Kingdom Get Recruited Full time

    DIGITAL MARKETING STRATEGISTIf the following job requirements and experience match your skills, please ensure you apply promptly. LONDON - 4 DAY WORKING WEEK Up to £40,000 + Fantastic Training and Development + Hybrid after training THE OPPORTUNITY:We're exclusively recruiting on behalf of a highly successful and growing business who are looking to recruit...

  • Content Strategist

    10 hours ago

    London, United Kingdom Stein IAS Full time

    Content Strategist and WriterStein IAS is a recognized leader in global B2B marketing. We weave data, intelligence, and disruptive technology with the boldest creative ideas to drive revenue growth for clients on a global scale.We are seeking a Content Strategist and Writer to create and deliver inspiring content and engagement strategies across our...

  • Content Strategist

    24 hours ago

    London,, UK, United Kingdom Stein IAS Full time

    Content Strategist and WriterStein IAS is a recognized leader in global B2B marketing. We weave data, intelligence, and disruptive technology with the boldest creative ideas to drive revenue growth for clients on a global scale.We are seeking a Content Strategist and Writer to create and deliver inspiring content and engagement strategies across our...

  • Digital Marketing Strategist

    6 days ago

    London, United Kingdom Get-Recruited (UK) Ltd Full time

    DIGITAL MARKETING STRATEGIST LONDON - 4 DAY WORKING WEEK Up to £40,000 + Fantastic Training and Development + Hybrid after training THE OPPORTUNITY:We're exclusively recruiting on behalf of a highly successful and growing business who are looking to recruit a Digital Marketing Strategist due to their continued successes. This is an exciting opportunity to...

  • Digital Marketing Strategist

    4 days ago

    London, United Kingdom Get Recruited Full time

    DIGITAL MARKETING STRATEGISTLONDON - 4 DAY WORKING WEEKUp to £40,000 + Fantastic Training and Development + Hybrid after training THE OPPORTUNITY:We're exclusively recruiting on behalf of a highly successful and growing business who are looking to recruit a Digital Marketing Strategist due to their continued successes. This is an exciting opportunity to...

  • Creative Strategist

    1 week ago

    London, United Kingdom Silvertip Digital Full time

    About Us: At Silvertip Digital, we harness the power of digital advertising to deliver quantifiable results. As we expand our creative offerings to include more strategic, data-driven content creation for paid social media and digital advertising campaigns, we are seeking a Creative Strategist who is both trend-savvy and analytical. Role Overview: The...

  • Content Strategist

    14 hours ago

    London Area, United Kingdom Stein IAS Full time

    Content Strategist and WriterStein IAS is a recognized leader in global B2B marketing. We weave data, intelligence, and disruptive technology with the boldest creative ideas to drive revenue growth for clients on a global scale.We are seeking a Content Strategist and Writer to create and deliver inspiring content and engagement strategies across our...

  • Social Media Content Strategist

    4 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    We are an independent agency, who's vision is distinctly different from the rest. We pride ourselves on being a people first and delivering quality business and service for our clients. We have extensive years of industry experience ranging across variousdisciples, and believe we are the best in our field. Integrity and passion underpin everything we...

  • Creative Strategist

    1 week ago

    London, United Kingdom Silvertip Digital Full time

    About Us:You could be just the right applicant for this job Read all associated information and make sure to apply.At Silvertip Digital, we harness the power of digital advertising to deliver quantifiable results. As we expand our creative offerings to include more strategic, data-driven content creation for paid social media and digital advertising...

  • Creative Strategist

    2 weeks ago

    london, United Kingdom Silvertip Digital Full time

    About Us:At Silvertip Digital, we harness the power of digital advertising to deliver quantifiable results. As we expand our creative offerings to include more strategic, data-driven content creation for paid social media and digital advertising campaigns, we are seeking a Creative Strategist who is both trend-savvy and analytical.Role Overview:The Creative...

  • Creative Strategist

    2 weeks ago

    London, United Kingdom Silvertip Digital Full time

    About Us:At Silvertip Digital, we harness the power of digital advertising to deliver quantifiable results. As we expand our creative offerings to include more strategic, data-driven content creation for paid social media and digital advertising campaigns, we are seeking a Creative Strategist who is both trend-savvy and analytical.Role Overview:The Creative...

  • Creative Strategist

    1 week ago

    London, United Kingdom Silvertip Digital Full time

    Job Description About Us: At Silvertip Digital, we harness the power of digital advertising to deliver quantifiable results. As we expand our creative offerings to include more strategic, data-driven content creation for paid social media and digital advertising campaigns, we are seeking a Creative Strategist who is both trend-savvy and analytical. Role...