Assistant Director of Communications

1 month ago

Carmarthen, United Kingdom Hywel Dda University Health Board Full time

As a result of the secondment of the current post holder, an exciting opportunity has arisen in the communications team for an experienced professional to lead the communications function within Hywel Dda University Health Board.

The post holder will lead and manage the UHB’s communications service, providing support to external customers such as the media and partners, and staff internally. They will provide leadership and decision making to balance the need for proactive service development and the reactive demand of operational responsibilities.

This post is a fixed term/secondment full time role until 31 March 2024 (with possibility of extension), and is flexible upon location (mostly working from home), with occasional travel expected to the health board’s main sites in Carmarthenshire, Ceredigion and Pembrokeshire.
- Lead and manage the UHB’s communications team
- Provide leadership and decision making to balance the need for proactive service development and the reactive demand of operational responsibilities.
- Provide authoritative advice to Board Members, Executive Team and WG on a highly complex, sensitive information and a broad range of communication and engagement issues.
- Design and deliver long-term strategic communication plans, approaches and policies to support the competing complexities and priorities within the UHBs health and care strategy and plans.
- Organise the communication service so it is able to provide full and comprehensive client management for UHB portfolio areas, including a forward look plan, and prioritizing work according to business objectives and the current narrative.
- Develop a narrative and effective communication mechanism for staff so they are informed and engaged with the organisation, and can understand and articulate the UHBs narrative, business objectives and actions.
- Advise and deliver communication mechanisms for continuous dialogue with staff and the local population to ensure that the UHB takes full account of internal and external views in its decision-making, providing leadership in the fields of written, digital and media communication.
- Take swift and decisive decisions in relation to leading and responding to highly sensitive and potentially damaging reputational issues as they arise (such as media requests on major issues).

Hywel Dda University Health Board is the planner and provider of NHS healthcare services for people in Carmarthenshire, Ceredigion, Pembrokeshire and its bordering counties. Our 11,000 members of staff provide primary, community, in-hospital, mental health and learning disabilities services for around 384,000 people across a quarter of the landmass of Wales. We do this in partnership with our three local authorities and public, private and third sector colleagues, including our volunteers, through:
**Four main hospitals**: Bronglais General in Aberystwyth, Glangwili General in Carmarthen, Prince Philip in Llanelli and Withybush General in Haverfordwest;
**Seven community hospitals**: Amman Valley and Llandovery in Carmarthenshire; Tregaron, Aberaeron and Cardigan in Ceredigion; and Tenby and South Pembrokeshire Hospital Health and Social Care Resource Centre in Pembrokeshire;
48 general practices (four of which are managed practices), 47 dental practices (including three orthodontic), 99 community pharmacies, 44 general ophthalmic practices (43 providing Eye Health Examination Wales and 34 low vision services) and 17 domiciliary only providers and 11 health centres;
Numerous locations providing mental health and learning disabilities services;
Highly specialised and tertiary services commissioned by the Welsh Health Specialised Services Committee, a joint committee representing seven health boards across Wales.

You will be able to find a full job description and person specification attached within the supporting documents.

The ability to communicate in Welsh is desirable for this post. If you do not meet the Welsh Language requirements specified, the Health Board offers a variety of learning options and staff support to help you meet these mínimal desirable requirements during the course of your employment with us.

If you would like any further information please contact Alwena Hughes Moakes, Communications Director.

Interviews will be held on 19/01/2023.

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