Marketing & Training Lead

3 weeks ago


Bury, United Kingdom Early Break Full time

**Role Name Marketing & Training Lead**

**Marketing Skills**
- Proven experience as a Marketing Executive or extensive experience in similar role
- Proficient in MS Office and experience of managing and maintaining a CRM system (Early Break’s system is Blackbaud’s e-tapestry)
- Proficient in using a creative design software to create engaging digital marketing materials, service literature e.g. Canva Pro, Adobe Acrobat, InDesign, Photoshop or equivalent (also for printing e.g. event banners)
- Ability to input, maintain and update the Early Break website using WordPress
- Experience of managing, monitoring and maintaining engaging social media platforms. Oversight and development of Early Break’s ‘Social Media champions’
- Knowledge of how to extract and understand social media/website trends and analytics
- Excellent communication and interpersonal skills - verbal and written
- Experience of producing engaging representation including presentations, video content. Experience of using Cava Pro, Lucidchart, Movavi, Piktochart or equivalent desirable
- Strong writing skills. An attention to detail and a robust use of the English language and knowledge of the appropriate grammar used for the appropriate audience is a must - Good copywriting and proofreading skills
- Experience of dealing with media enquiries
- Strong organisational skills, time management abilities and the ability to work at pace and manage multiple workstreams in an ever-changing environment
- Possess strong leadership skills and a fearless presence when representing Early Break internally and externally
- Stock management - ensure there is sufficient Early Break branded marketing merchandise across all geographical areas
- An understanding of working within the legislation of GDPR (General Data Protection Regulation) for consent and confidentiality.
- Ensure compliance with industry regulation in Fundraising and Charitable activity.
- Project management experience desirable - executing projects from inception to conclusion
- Flexible working outside of office hours sometimes required to fit in with the needs of the organisation
- Attend meetings internal and external to the organisations work reflective of the role
- Create engaging surveys, extract data and produce reports in Survey Monkey
- Ensure first class reporting and governance is in place on campaign performance across all our active services.

**Training Skills**
- Attend/speak at networking & industry events, acting as the company’s authority.
- Develop training materials and packages that are informative, engaging and are of high quality and in line with Early Break branding.
- Develop and implement a marketing plan which includes the use of social media for the delivery of training packages locally, regionally and nationally
- Promote Early Break’s training offer to stakeholders across the voluntary sector, private sector, communities of identify and interest and with statutory partners
- Maintain and manage relationships with stakeholders and maintain a database of contacts via the services CRM system
- Support senior leaders to grow the business arm of Early Break training so the role becomes self-funded
- Support the internal training plan specific to the organisation ensuring evidence-based practice underpins roles across the service
- Support the development, management and updating of training related content for the Early Break website and social media accounts
- Develop and implement an effective evaluation process and ensure that evaluations and feedback are analysed and reported on, with the findings informing the continuous development of the Early Beak training offer
- Ensure the training pricing structure is competitive and aligned to market rates whilst being financially accessible
- Oversee and quality assure internal service skill swaps training sessions and support leadership of extended team meetings and service training days with the service management team

Closing Date: Tuesday 11th April 2023

Interview Date: Wednesday 26th April 2023

**Salary**: £30,741.00-£33,542.00 per year

Schedule:

- Day shift

Work Location: In person

Application deadline: 11/04/2023


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