Digital Marketing Coordinator

4 weeks ago

Speke, United Kingdom Kays Medical Full time

Department: Marketing

**Salary**: £24k

Holidays: 23 + Bank Holidays

Location: Speke, Liverpool (Office Based)

Hours: 8:45 - 5pm

Reporting to: Marketing Manager

**Role specific Responsibilities & Tasks**
- Assist in the daily implimentation of annual marketing plans/strategies with the Marketing Manager.
- Co-ordinate marketing campaigns, promotions and initiatives.
- Co-ordinate marketing communication activity across print, online and social media platforms, including internal communications. (Internal & External)
- Social media & website activity - content, scheduling and implementation.
- Track and analyse these campaigns to ensure they are achieving positive results, engagement levels and meeting key objectives
- Work closely with external agencies: Web, design, media, printers and supplies.
- Analyse saleforce data, identify opportunities, and implement plans with sales team accordingly.
- Ensure all marketing activities are completed in line with budget and plans.
- Assist with the management and organisation of events, exhibitions, workshops and sponsorships.
- Support other departments as required with marketing materials.
- Provide support in reviewing ROI on marketing activities.
- Review competitor anlysis, conduct market research.
- Compile relevant information, copy for all marketing activities and co-ordinate the production of these materials.
- Work closely with the Marketing Manager on company initiatives and on driving growth in markets and opportunities as directed.
- Producing any form of administration and reports relevant to the department.

**Qualifications and Experience**

**Essential**
- A minimum of 1 years’ experience in a Marketing role
- CIM qualified (or working towards)
- Experience in social media, digital, website content and marketing campaigns
- First-class written and verbal communication skills are essential.
- Able to work in busy environment.
- Being a contact for the department and assisting with general queries.
- Self-motivating, with the ability to work under pressure and to tight deadlines. Experience of assisting with the organising of events/exhibitions.
- Excellent organisation and planning skills.
- Experience in copy writing - Blogs, Award submissions and website copy.

**Desirable**
- Experience of working with Adobe suite - Photoshop, illustrator and InDesign
- Experience in website management - (WordPress)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- CRM/marketing platform experience. (Sales Force and other).

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