SEO & PPC Consultant

6 months ago

Norwich, United Kingdom Sportquest Holidays Full time

Your core SEO responsibilities will include performing keyword research, developing SEO guidelines, and optimising our content and web pages to ensure high ranks in SERPS and drive qualified organic traffic to our website. You’ll also be expected to use your expertise to develop and optimise PPC campaigns that capture qualified leads and reliably convert them into paid customers.
- Develop and execute SEO, PPC, inbound, and outbound marketing campaigns to boost organic traffic, generate leads, and drive sales—ultimately increasing our revenue
- Establish link building strategies and set up conversion tracking to evaluate customer activity on our digital platforms and measure effectiveness of marketing campaigns
- Create, deploy, and analyse the performance of our paid ads to maximise traffic and optimise conversion rates
- Analyze SEO and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns
- Work with the content and marketing team and help them create engaging content based on the best SEO practices
- Compile and analyse data for all ongoing campaigns to prepare monthly progress reports for the Marketing Manager
- Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns

**Requirements**:

- At least 4 years of experience with SEO & PPC
- Experience with keyword research and analytical tools, such as SEMRush, Google Search Console, Google Analytics, Google Tag Manager.
- Proven experience with paid ad campaigns
- Excellent communication and interpersonal skills

**Job Types**: Part-time, Freelance

Expected hours: 8 - 16 per week

**Benefits**:

- Free parking
- On-site parking

Schedule:

- Monday to Friday
- No weekends

**Experience**:

- SEO: 2 years (required)

Work Location: In person

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