Product Marketing Manager
3 weeks ago
**Company Description**
Informa Markets organizes over 550 market leading B2B events every year. At our events we create the environments which allow business to flourish. Our knowledge of the communities we serve, our ability to attract the right people and our skill at curatingthe physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.
**Opportunity**:
This exciting role will look after digital products and will play a pivitol role in delivering ambitious growth plans around digital revenue in 2023.
You’ll also be working closely with the Head of Marketing and Product Director to constantly develop and evolve our offering of digital products in order to meet customers’ needs and objectives.
Working in partnership with sales and content teams, you’ll be delivering end-to-end digital media marketing campaigns for clients to support them in achieving brand awareness and lead generation objectives; using a varied mix of marketing channels and reportingsuites to do so.
**Who are we**:
Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach.
You’ll be joining a fun and inclusive team who are eager to learn and constantly improve what we do.
Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
**Who are you**:
- Passionate about marketing with an analytical mind
- Unquenchable appetite to learn and develop
- Great team player and communicator
- Ambitious and driven
- Deadline driven
**Qualifications**
**Responsibilities**:
- Working in partnership with content, sales, marketing, and operations teams to deliver campaigns for clients; aimed to meet their brand awareness, thought leadership and lead generation goals
- Managing and executing production schedules for:
- Webinars
- Newsletters
- Gated content (e.g. Industry insight reports)
- Display advertising
- Programmatic advertising
- Client content marketing programs
- Supporting sales teams to win new and repeat business
- End to end project management of client campaigns including briefing calls and providing regular reporting on key metrics
- Monitoring of landing pages for client programs on content websites
- Generating weekly and monthly reports for all major KPIs, goals tracking, and campaign performance and answering ad hoc questions
- Provide regular reporting to internal leadership, content, marketing, sales, and clients on the progress of campaigns
- Producing customer case studies and other collateral for marketing and sales
- Assist with innovating our digital product offering for clients to ensure they meet their objectives
- Build networks across the business to bring new ideas & products to the team
- Manage, develop and support a marketing team of 2
**Experience of the following tools highly desirable but not essential**
- Eloqua
- Wordpress
- On24
- Adobe Analytics
- Google Ad Manager
**Additional Information**
- You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
- Day off for birthday and moving house
- Balanced working, flexible working hours
- Volunteering days
- Season ticket loan
- Cycle2work
- Eye care vouchers
- Childcare vouchers
- Healthy Lifestyle subsidy/ Mental well-being support
- Money purchased pension scheme & life assurance
- ShareMatch Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares
- Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning.
- Long term career development opportunities
- AllInforma Colleague run networks for Diversity and Inclusion
- Inspired Sustainable Development at the very core of our business
- Ability to contribute towards socially responsible and sustainable events
- LGBTQIA+ Colleagues and Allies Network
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