Associate Strategy Director

2 months ago


London, United Kingdom Born Social Full time

**Senior Strategist**

**London **(Hybrid Working)

A benchmarked salary between £54,000 to £60,480 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here.

**Who we are**
Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow. Brands that are future-focused and want to help build a better world.

For the last 10 years, we’ve helped brands navigate and harness the chaos of social bringing method to the madness. From household names like Guinness, Primark and Ford to the next generation of big brands like Nando's, Peloton and Fever-Tree.

As a proud B Corp we care about People, Planet and Profit in equal measure. Working hard to attract, retain and develop the best social-first talent in our industry and creating a business and culture for them to thrive in.

We're an ambitious team of over 100 people across the UK and not stopping there. We're growing fast and so we're looking for another Senior Strategist** **to join our team and work across our Guinness account.

An icon in the advertising world, we've been working with Guinness over the last few years to build a social presence with community at it's heart that's helped them become Britain's most popular pint. In this role, you'll work across multiple markets for the brand, leading their social strategy alongside an ambitious and fast paced team.

Strategists at Born Social, are those who get their kicks from the thinking over the doing. Those who have a deep understanding of how social platforms work and how brands can drive tangible value from them. Those who actually get excited by a killer deck - and understand how to best present it to senior client teams. You’ll pore over the brief, dissect the problem and identify the opportunity - creating a social strategy with effectiveness right at its core. You’ll then be responsible for working with the Account Team, ensuring it gets delivered as intended, being an integral part of client conversations and stakeholder management. You’ll get a chance to develop the strategy team by onboarding and leading strategists and supporting team-wide initiatives, develop and uphold the level of social-first strategy in the agency.

You'll report to a Strategy Director, but take total responsibility for your projects. We don’t specialise in any particular sector, meaning any given brief presents completely new challenges and opportunities.

**️ What you'll be doing**:

- Delivering effective and actionable social-first strategy on a global and local levels, informed by social insight, qual/quant research, competitive & market analysis & social trends/behaviours
- Confidently educating and selling strategy to clients and senior stakeholders in workshops, and developing relationships within senior client teams
- Contributing to the long term health of key accounts by consulting on projects and campaign work to deliver best-in-class, social-first creative output
- Working with Seniors/Directors/Heads Of to evolve processes to improve the effectiveness and efficiency of the strategy team and relevant account teams, through team education and agency-wide thought-leadership
Supporting the hiring and onboarding of new strategists, and taking on their people leadership when required

**Who we're looking for**:

- You've got a minimum of 3-4 years agency experience in a strategy or account planning role (ideally working with FMCG and alcohol brands)
- You have a deep understanding of social media and how it can be harnessed for a variety of businesses with a track record of delivering industry leading, social-first work
- You've got a proven ability to conduct in-depth research and develop actionable insights
- You understand various strategy + insight frameworks
- You have a proven ability to develop engaging strategic narratives for industry-leading brands and take clients on a journey to sell your thinking
- You have a keen interest in team development, people and leadership
You've got strong deck writing, formatting and presentation skills

**️ Our values**:
Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

**See Challenge as Opportunity**... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

**Say It Simply**... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

**Do What You Say**... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

**Make Each Other Better**... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

**Consciously Contribute**...is bigger than all the others. It ens



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