Consultant - Marketing Services

3 weeks ago

London, United Kingdom Equifax Full time

We are seeking a Principal Consultant (Marketing Services) to act as a trusted advisor to our key customers and partners working across multiple vertical markets - banking, insurance, finance, telco, gaming, utilities & public sector. You will have an exciting opportunity to work with our key customers to advise them how they should approach challenges and market opportunities. You will also work closely with our partners to optimise marketing opportunities.

Acting as an SME from an industry, product, technical, and regulatory perspective, this is an exciting opportunity for an experienced Marketing professional with strong core technical skills and product knowledge to join and be part of a growing commercially focused pre-sales team.

**What you’ll do**:

- Provision of specialist pre-sales consultancy expertise in the field of Marketing - trusted advisor to our clients & partners and valued partner to our Equifax colleagues
- Responsible for value creation and delivering the Marketing value story to our clients and prospects
- Detailed understanding of our customers, including their priorities, challenges and opportunities
- Support industry relations via production of white papers, articles and editorials, conference speaking, seminar and trade association attendance
- Facilitate consultative workshops & customer discovery sessions - identify solutions to overcome customer critical business issues
- Prepare insightful presentations on market trends, and customer portfolios to keep the customer informed of their position in the market and where they might be able to make improvements. Build a positive reputation as trusted advisors
- Interact closely, effectively & professionally with various client stakeholders - decision makers, economic buyers, users & influencers across multiple touch points e.g. Strategy, Operations, Decision Science, Analytics & Technology
- Build relationships with key individuals in Equifax’s client base e.g. Head of Marketing, Chief Marketing Officer, Direct Marketing Managers, etc.
- Share industry best practice with respect to solution implementation and optimisation in considering Equifax Marketing data and solution offerings
- Prepare pitches to address any identified business issues and demonstrate the value such solutions would deliver
- Propose solutions considering the Equifax Marketing product suite and design strategies (process and/or technology) to solve for customer needs. Create compelling business cases, use cases & custom journeys to illustrate how Equifax solutions can help a customer achieve their business objectives
- Proactively design detailed success criteria and ‘what good looks like’ in partnership with clients regarding the assessment of Equifax products & solutions.
- Design and manage trials, assessments, POC’s and analytical studies of Equifax products & solutions
- Work in partnership with clients to quantify the value of Equifax products and solutions i.e. Return on Investment (ROI) assessments
- Provide technical & strategic expertise in preparation of customer bids, proposals, RFI responses & RFP response
- Product development - assist the Product Teams with product strategy, feeding in personal insights, industry best practice, & voice of customer recommendations on future priorities and strategies.
- Contribute to longer term strategic business planning & product development for Equifax
- Accountable for the delivery of applicable commercial targets relating to your customers and the Equifax UK business

**What experience you need**:

- Extensive experience supporting clients in the optimal use of data for Marketing management purposes
- Expert knowledge of Marketing industry best practice, regulations, innovations & future digital technologies
- Deep understanding of Marketing strategies and processes including emerging or new service initiatives
- Understanding of data and insights to support Marketing management
- Ability to travel regularly within the UK to meet with clients or to attend other Equifax offices and conferences. *Subject to UK Gov COVID guidelines
- Industry experience within the banking or financial services markets along with an applicable consultancy background
- Demonstrated experience in pre-sales, either for a vendor technology company, CRA, a ‘Big 4’ or other consulting firm selling services or solutions to banks or financial services companies. Or extensive time spent ‘client side’ as a Marketing management practitioner/leader.
- Ability to link product capabilities to business value and relate to customer pain points
- Strong presentation skills; able to participate in the delivery of workshops to drive definition of scope aligned with Equifax capabilities
- Experience in RFP & RFI processes through to formal presentation to senior executives
- Ability to communicate effectively with customers, project leads and within Sales team
- Likely to have extensive experience within a Marketing environment wi

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