Marketing Assistant

4 weeks ago

Sale, United Kingdom Eurofins UK Product Testing Services Full time

Company Description
**Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.**

**The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.**

**In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 61,000 staff across a decentralised and entrepreneurial network of 940 laboratories in 59 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.**

**In 2021, Eurofins generated total revenues of EUR 6.72 billion, and has been among the best performing stocks in Europe over the past 20 years.**

**Job Description**:
**37.5 Hours per week. Monday - Friday 9am - 5pm.**

**Purpose Of The Post**:

- To assist in the continual promotion of Eurofins UK CPT through the organisation and delivery of specific marketing campaigns. This could be to direct external customers or to Interco partners.
- To use marketing, press and social media platforms to increase customer awareness of the Eurofins offer.

**Main Duties**:

- To be proficient at marketing techniques to engage customer interest in Eurofins.
- Build a calendar for a continual promotion of the business across the different areas of testing competence and the categories of interest; initially primarily Cosmetics and Detergents but eventually to include HPH (Hygiene, Paper and Household) and Retail.
- Use LinkedIn and other social media platforms to increase and maintain awareness of Eurofins offer to the UK market.
- Lead the writing of PR material for the UK market, increase relationships and awareness with the relevant UK industry press
- Create adverts, videos other visual marketing materials
- Keep local website content up to date using SEO techniques
- Support the collation of content, generate final copy and issue customer electronic mailshots and newsletters
- Identify opportunities for business promotion including via print, online, events and sponsorship channels
- Ensure high quality content is continually collected from technical and/or sales personnel for the delivery of the above
- Liaise with the central marketing team to ensure a consistent message goes to customers in line with Eurofins brand requirements.
- To attend Trade fairs and through other networking opportunities promote the Eurofins Product Testing brand
- Assist the team to make proposals and presentations for new and existing customers to engage their interest in the Eurofins.
- To anticipate and identify customers’ needs and build appropriate sales materials for use by the sales and accounts team.
- To provide return on investment analysis for all marketing activities.
- To provide reports and data as requested by management
- Keep to date with current techniques and services available within Eurofins in order to promote effectively to clients.
- To develop and maintain high quality relationships with the rest of the UK

**Qualifications**:
**Essential**
- Practical knowledge in a range of marketing activities including content creation, creative design, website maintenance, SEO, LinkedIn and executing marketing campaigns
- Experience in B2B marketing
- Experience using Creative Software, website content management systems and social media
- Content generation and proof reading
- Effective communication skills both written and oral.
- High level of attention to detail.
- To be able to communicate to different levels within the business.
- To be a self-starter, organised and manage own workload in a timely and effective manner.

**Desirable**
- Practical knowledge of consumer product testing or manufacturing industries
- Practical knowledge of cosmetic and/or detergent testing or manufacturing industries
- Experience in B2B marketing in product testing / cosmetics industry

Additional Information
**Benefits**

At Eurofins we are growing, innovating and always learning. We celebrate the achievements of our employees through annual long service

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