Associate Director

6 months ago

London, United Kingdom Hill & Knowlton Full time

**About Hill & Knowlton**

Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today's Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world's largest communications services groups.

**OUR TEAM**

We are seeking to recruit an exceptional Head of Content & Publishing (Associate Director level), to join our team, supporting the Mobility & Transport practice at Hill and Knowlton.

The Mobility & Transport sector helps globally recognised brands such as Ford, IAG and ANA as well as start-ups in the mobility revolution. Our expertise spans automotive and transport to technology and logistics. With an increasing consumer and business demand for better access to cleaner and more flexible ways for people, goods and services to move around, the Mobility & Transport team creates compelling communications programmes that change behaviours, drive demand and shape reputation.

The Ford team has been recognised for excellence in communications at multiple awards, including winning a prestigious Cannes Lions in 2022.

**THE ROLE & RESPONSIBILITIES**
- You will be tasked to oversee and lead best in class content strategies and programmes for new and existing clients within the Mobility & Transport sector.
- You will take responsibility for the development of social and digital initiatives of all forms to drive new and current business.
- You will have a proven history and an ability to deliver and win new business pitches and projects, and demonstratable experience in driving new revenue for the agency by spotting new opportunities and initiatives and develop proactively with the senior Mobility and Transport team.

Client:

- You will need exceptional client and team management skills growing brilliant relationships with internal stakeholders and external cross-agency groups.
- You will act as lead client contact during content strategy and development phases of campaigns and develop comprehensive social media strategies that incorporate industry best practices and are integrated and aligned with existing plans, influencer programmes, media relations campaigns etc.
- Provide strategic, audience-centric social media analysis and counsel for senior clients.
- Develop standards, systems and best practices for content creation, distribution, and maintenance including real time implementation of content strategies.
- Define clear and intelligent ways to help measure the ROI of programmes, define KPI's and implement measurement and reporting methods to gauge success for client campaigns.
- Champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behaviour and champion stand-out work.
- Work well within collaborative, integrated teams, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solution of complex problems.
- Have exceptional creative and proposal writing skills.
- Display strong technical proficiency in social media platforms and inherent curiosity about merging platforms.

Commercial:

- Proven and successful experience in leading and provide recommendations and insight to growth strategies for clients, identify new opportunities and play a proactive role in terms of proposal development, pitching and conversion.
- Attend new business pitches and make active contributions.
- Demonstrate excellent negotiation skills, contribute to fee recs, budget monitoring, job bags, revenue forecasting, fee negotiation, etc.
- Contribute to staff planning across your accounts and matching team hours to client revenues to reduce over servicing and increase team profitability.
- Experience and ability to accurately cost social and content projects and effectively manage resource.

People & Culture:

- To build, develop and lead high performing individuals, incl. content strategists, content creators, data scientists, community managers, influencer managers etc - with the right mix of competencies and capabilities to meet the changing client agenda.
- Drive escalation of knowledge within the agency, continuously focus efforts on developing and enhancing the skills and capabilities of the UK business, as well as working with other content and publishing leads across the agency globally to share key learnings and develop expertise for the agency.
- Play a central role in recruiting new talent to the team/agency and retention of existing talent.
- Goal setting and performance management: act as an efficient and dedicat

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