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Partner Marketing Senior Specialist
4 months ago
**Job Purpose and Summary**
A new opportunity has arisen at Canon EMEA, for a Senior Partner Marketing Specialist to join the Document Printing & Solutions (DP&S) Field Marketing team, and manage the marketing efforts To and Through our Partners.
In this exciting and varied role, you will:
- Define and develop a marketing plan which recognises and responds to specific Partner channel requirements, to ensure we can maximise the sale of products, solutions & services through our Partner organisations.
- Own the strategy for the European Partner Portal: development of capabilities road map, amplification of its reputation, drive adoption through enablement tactics (training, community management), manage the relationship with strategic supplier and reporton its performance.
- Work with and leverage marketing materials developed by wider marketing function as part of the overarching B2B content strategy, ensuring relevancy and availability to partners of all types.
**What we give**
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom toexplore new things and a team where knowledge is shared openly. In addition to a salary of between £44,000 - £52,000 depending on experience, you'll be eligible for a performance-based bonus of 10%. We have recently implemented a new range of flexible benefitsincluding a strong contributory pension plan, private healthcare, life cover, an Employee Assistance Programme plus employee discounts on Canon products.
Canon also champions hybrid working and a flexible working policy, with a minimum of 25 days holiday per year. Lastly, you'll find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.
The Field Marketing team are based at our state-of-the-art EMEA HQ in Uxbridge which is easily reached via the Elizabeth line, with subsidised restaurant, free parking and Costa coffee on site too
**What we ask**
You will be part of a special team that is the embodiment of “Work hard - play hard”. We are supportive and all have a shared passion to be as effective as possible in our Marketing efforts. If this sounds like the role for you, please read further for moredetails.
- Promote the strategic importance of the Partner Portal (PRM), manage the content and tools available and maximise the benefit to the business
- Launch and drive adoption of new Marketing and Sales tools through the Partner Portal with local offices.
- Equip and enable sales teams with content and tools to position the partnership message to clients and prospects
- Work closely with our local countries to define priorities, value propositions and messaging but also to ensure best in class support to allow them to drive marketing activities and programs efficiently in their countries.
- Provide guidance, education, and best practice to local teams to effectively on-board new Partners.
- Research, identify and deploy the most effective marketing activities and tactics to achieve the desired strategic goal for Canon by making sure they meet Partner requirements and are Partner Inclusive.
- Responsible for developing, adapting, and deploying best in class marketing materials, including Pan-European Partner events (in-person and virtual) and regional workshops, which drive sales performance across EMEA
- Support the development of all indirect Sales channels and ensure the right communication tools, sales collateral and incentives are in place to meet sales targets.
- Analyse marketing activities to drive efficiencies, optimise campaign and provide performance visibility versus targets
- Support the development of all indirect Sales channels by ensuring the right communication, sales collateral and incentives are in place to meet sales targets
**You will need**
As our Senior Partner Marketing Specialist you have:
- Experience in B2B Channel Marketing (Partner Programmes, campaigns, events and incentives) Field marketing, partner marketing or account-based marketing in technology companies is preferred
- Experience working with a Partner Portal (PRM) - Zift is preferred
- A Marketing qualification is preferred
- This role requires a creative thinker/problem solver with a strategic mindset and demonstrated experience in strategic marketing activities, but also a strong ability to execute with a focus on measurable results
- Experience working closely with sales and customer-facing teams
- Excellent communication and interpersonal skills at all levels
- Systematic approach to sharing knowledge and best practices across a Pan European team
- Experience of stakeholder management in a matrix organisation is fundamental
**Further Information**
Do you match with this role? Do not hesitate and apply You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.
**Here are some of the benefits we offer**
- Annual Bonus and annual pay review
- Hybrid working (3:2)
- 25 days of personal holiday per year
- Excellent Pension Plan
- Healthcare and wider medical plan
- Discounts on Canon products
- Flexible benefits policy
- Free parking on site
- Subsidized restaurant and Costa Coffee on site too
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