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Audience Strategist

4 months ago

London, United Kingdom Dow Jones Full time

**Job Description**:
Audience Strategist in LONDON, UK

Job description: The Wall Street Journal is seeking an audience strategist to help define what we cover and how we cover it, with a focus on international news.

Based in our London office, you will be working with a team of editors and journalists based in the U.S., Europe and Asia to ensure our journalism engages our subscribers and reaches a wide audience in the most compelling way. You will also help us get a headstart on the U.S. day, making sure we are serving readers well as they start their day.

The job has a broad scope and the pace of a digital newsroom.

The position will report into the Director of Content Strategy.

You will:

- Work closely with the editorial leadership team, including our senior editors overseas, to develop audience strategy with dual focus: keeping our subscribers engaged and reaching new audiences.
- Champion use of data and analytics in the newsroom, translating data into actionable insights, preparing statistical reports and working with editors to monitor, meet and exceed our key performance indicators.
- Lead training on digital best practices and how to use data to inform coverage decisions.
- Look beyond the daily news cycle to identify and address opportunities across departments including coverage, audiences, operations, product, marketing.
- Be an active participant in news meetings, helping shape stories to meet the needs of our audiences.
- Work closely with our social and SEO team to monitor topics of interest, and help editors plan coverage accordingly.
- Shape the format of our journalism to tell stories in the most impactful way whether through text, live journalism, visuals, video and podcasts or other approaches.
- Regularly share audience learnings with the broader newsroom.

You have:

- 7+ years digital newsroom experience including some combination of newsroom strategy, editing, production or digital project management.
- Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative from them; and deliver a plan to address the findings.
- Data skills and experience using tools for web analytics. Experience with SQL, Python or other data-analysis languages is optional but an advantage.
- A strong understanding of and interest in the competitive landscape for digital news media.
- Track record of developing strong and trusting relationships, collaborating, and building consensus.
- Ability to communicate in writing and in person clearly, concisely and persuasively.
- Comfortable with taking the initiative to surface challenges and opportunities, and the drive to develop and act on solutions.

Business Area: NEWS/WSJ

Job Category: General Management

Union Status:
Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 39801