Head of Conversion

4 weeks ago


Leeds, United Kingdom University of Leeds Full time

**Head of Conversion (Student Recruitment)**:
**Salary: Grade 9 (£56,021 - £64,914 p.a. depending on experience)**:
This role will be based on the university campus with scope for it to be undertaken in a hybrid manner. We are also open to discussing flexible working arrangements.

The University of Leeds is one of the top 135 universities in the world. We have a truly global community, with more than 39,000 students from 170 different countries and over 9,000 staff of 100 different nationalities. Established in 1904, we have a strong tradition of academic excellence, reflected in first-class student education, along with world-leading research that has a real impact around the globe.

Reporting to Deputy Director of Marketing, Student Recruitment Marketing, you will lead the enquiry to enrolment conversion strategy across all student cohorts. Collaborating with colleagues across the Marketing Directorate (including Marketing, Admissions, International and Educational Engagement), Faculty stakeholders, and Strategy and Planning to review conversion performance across the applicant pipeline in order to maximise quality, diversity and volume against student number targets.

This role is accountable for delivering against our student recruitment Key Performance Indicators (KPIs) with lead responsibility for developing and managing a portfolio of recruitment activities to maximise engagement and retention across all stages of the enquirer and applicant journey. You will be part of an integrated student recruitment team, working together to develop and deliver innovative target applicant experiences that positively drive decision behaviour through an in-depth understanding of the competitive environment and customer experience best practice.

You will bring an established knowledge and experience of developing conversion strategies within a higher education or sales environment, and a strong understanding of insight, data, and analytics to successfully deliver effective recruitment tactics.

**What we offer in return**:

- 26 days holiday plus approx.16 Bank Holidays/days that the University is closed by custom (including Christmas) - That’s 42 days a year
- Generous pension scheme plus life assurance - the University contributes 21.6% of salary.
- Health and Wellbeing: Discounted staff membership options at The Edge, our state-of-the-art Campus gym, with a pool, sauna, climbing wall, cycle circuit, and sports halls.
- Personal Development: Access to courses run by our Organisational Development & Professional Learning team, and self-development courses including languages, Creative Writing, Wellbeing Therapies and much more.
- Access to on-site childcare, shopping discounts and travel schemes are also available.

And much more

**To explore the post further or for any queries you may have, please contact**:
Miranda Walters, Deputy Director, Student Recruitment Marketing

**Location**:

- Leeds - Main Campus**Faculty/Service**:

- Professional Services**School/Institute**:

- Marketing**Category**:

- Professional & Managerial**Grade**:

- Grade 9**Salary**:

- £56,021 to £64,914 per annum**Post Type**:

- Full Time**Contract Type**:

- Ongoing**Release Date**:

- Tuesday 10 October 2023**Closing Date**:

- Tuesday 31 October 2023**Reference**:

- CSMAR1125**Further details**:



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