Digital Marketing Associate

2 days ago

London, United Kingdom Sainsburys Full time

**Digital Marketing Associate - Paid Search**
- 220005CD)

Here in the PPC team, we work with stakeholders from all areas of the Sainsbury’s business to create bespoke PPC campaigns for all elements of business, ranging from food to general merchandise. We manage all the PPC activity for Sainsbury’s Food, Sainsbury’s Home, Tu Clothing, Argos and Argos ROI.

Sitting within Digital Marketing, we have a strong focus on automation and innovative testing and like to challenge the status quo. We are always looking for ways to keep up to date with the industry trends and new products, as well as keeping on top of ways to maximise our returns.

**As our Digital Marketing Associate for Paid Search you’ll**:

- Support the Digital Marketing Leads and Paid Search Manager in implementing a paid search marketing plan that maximises coverage, traffic and sales via the Search channel.
- Execute the essential paid search optimisation activities systematically and with continuous diligence including: Keywords research, campaign and ad copy creation, Monitoring of KPIs in line with budget to activate on general optimisations, data analysis using a range of tools to answer business questions.
- Maintain a ‘performance first’ attitude in which all campaigns are carefully managed to secure the maximum return on investment
- Support and assist with the continuous development of the channel with rolling out new campaigns and testing new features and formats.
- Contribute in meetings with new ideas and opportunities to the team to drive the continuous development of the channel.
- Take initiative to understand industry developments, trends and new technologies, whilst maintaining up-to date qualifications.

**Our Paid Search Team would love to see**:
Up-to-date Adwords and Bing PPC qualifications - this is paramount as an agency-standard in-house team
- Strong organisational skills and attention to detail in order to spot opportunities within data and act accordingly
- Strong written and communication skills
- Ability to meet deadlines
- Ability to work well with other team members be that in your direct team or wider team
- Be able to use excel confidently in order to manipulate data and present results back to the wider team (Pivot tables, Lookups).
- A self-starter - must be willing and able to use a variety of data sources to spot opportunities and continuously improve their part of the Paid Search program
- An ability to prioritise workloads and act quickly when an opportunity has been identified

**Why Sainsbury’s?**

Work-life balance is important to us, so we offer our colleagues as much flexibility as possible in line with the needs of their role. We trust them to decide how, where and when they work, combining remote and collaborative working with a flexible approach to hours, giving them plenty of time and space for life outside of work whilst delivering against our business goals.

LI-RA1

**Primary Location**: GB-GB-London

**Work Locations**: Holborn Store Support Centre and Home Sainsbury's Supermarkets Ltd 33 Holborn London EC1N 2HT

**Job**: Direct Marketing

**Schedule**: Full-time

**Advertised Salary** Competitive

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