Sales Director

**The Company
**Bott Ltd is a world-leading manufacturer and supplier of workshop equipment, in-vehicle equipment and workplace systems.

**The Role**
Forming part of the wider Operational Board (currently six members), the Sales Director (Vehicle Conversions) will work closely and proactively with other Directors and Senior Managers across the UK to achieve the company’s goals. We are looking for a leaderwho can demonstrate drive, ambition and a big heart for teamwork, performance and collaboration.
Contributing to the company strategy and developing the sales budget to promote profitability, the Sales Director will be responsible for the following business areas: fleet sales, trade sales, partner network.

**Responsibilities**:
To grow the UK Vehicle Equipment market share whilst maximising margin and positive profit contribution.
Ensuring strong customer retention, whilst developing new business accounts for fleet business.
To pro-actively lead direct trade opportunities via fitting centres, making strategic investment plans for growth in coverage.
Support and build the partner network to enhance product and service coverage.
Maintain a keen eye on future trends, ensuring that Bott Ltd in collaboration with product development and services teams, are at the forefront of the industry solutions.
To be visible and pro-active in trade associations, customer groups etc to promote Bott Ltd as an innovate solution provider.
Ensure sales processes and tools are adopted to optimise efficiencies, whilst delivering a professional service to customers i.e. speed of quotations etc.
Ensure all resources available are used effectively to meet turnover and margin targets.
To build strong relationships with customers and partners, including however not limited to automotive manufacturers / importers, leasing companies, regional fitting partners / service partners, fleet managers, etc.
To define the sales strategies / targets / budgets in conjunction with the CEO and to achieve these within the agreed timescale.
Working alongside the operations team, supporting the scheduling process to ensure capacity is optimised within Bott Ltd whilst making sure promises to customers are achieved.
To monitor and manage the performance of the sales team by setting and reviewing goals and identifying any training / development needs.
Use industry knowledge, contacts and resources to identify potential new markets.
To work with the marketing team to create sales campaigns, social media presence to help support continued growth.
Determine which exhibitions and shows Bott Ltd should be present at and support the marketing team in the planning, design and attendance of these events.
Where appropriate prepare and present business cases to support desired and required investment.
Design, implement and report upon Key Performance Indicators (KPI’s)
Deliver an effective people development plan to ensure potential is unlocked and employees have the opportunity to maximise their value-add to the business.
Review employee performance regularly via appraisals and 1:1’s.

**The Applicant**
Extensive senior sales management experience that has delivered £million+ profitable business.
A natural ambassador.
Knowledge of the vehicle conversion market or experience of the fleet contract lease sector.
Excellent customer service skills.
Exceptional verbal and written communication skills.
Excellent leadership skills and the ability to motivate people.
Confident and concise in presenting.
Ability to show customers and other client stakeholders the company’s value proposition.
Management experience, including the ability to manage multiple projects and achieve sales targets. Analytical skills to evaluate data and performance.
Innovation & change management.
Excellent communicator at all levels of business.
Excellent interpersonal and negotiation skills.
Effective people management / development.
Decision maker.
Budget management.
Is a "Visionary"