Senior Press Officer

2 weeks ago

South East, United Kingdom BIAZA Full time

ZSL - London Zoo
- South East**Contact**:
**Sector**:

- PR/Marketing**Type**:

- Paid**Contract type**:

- Full-time**Salary**:

- £40,690**Position Details**:
**Position**: Senior Press Officer - London Zoo (Press department, full-time, three-year fixed term contract)

**Salary**:£40,690 (Inclusive of London Weighting) per annum

**Location**: Regents Park/Hybrid

**Overview of the Role**

World leading conservation zoo, London Zoo is seeking a dynamic storyteller to lead its media outreach as its new senior press officer. Reporting into the ZSL Media Manager and working within the wider ZSL (Zoological Society of London) PR and publishing team, the senior press officer primarily focuses on formulating and implementing an ongoing programme of strategic media activity for London Zoo, helping to meet key commercial targets while building, reinforcing and protecting London Zoo’s position as the world leading conservation zoo.

The senior press officer supports the marketing team with timely and impactful media outreach to meet London Zoo’s visitor targets and maintains its world-class reputation. They are responsible for delivering media coverage which ensures the conservation goals of ZSL are appreciated and understood by London Zoo’s audiences - specifically targeting UK national mass media and key online and regional outlets.

The senior press officer will deputise to the media manager, ensuring the delivery of day-to-day outputs of the team as well as contributing to long term strategic communications plans, and take a lead on copywriting and reputational management issues in the absence of the media manager. In addition to establishing a clear rolling programme for London Zoo media coverage, the senior press officer will develop a process for generating a consistent supply of high-quality brand-building news releases. An excellent writer and enthusiastic storyteller, the senior press officer is a self-starter with a strong news-nose and has a thorough understanding of the needs and workings of national, local and online media (ideally having firsthand experience of working as a journalist themselves).

**Key Responsibilities**
- Develop and implement a programme of hard-hitting news stories and establish an effective process of identifying and creating media opportunities for London Zoo.
- Create a programme of impactful news stories for London Zoo which encourage potential visitors at key periods and maintain awareness of our conservation and science work. Manage press conferences, media launches, briefings and photo calls on a regular basis.
- Develop and run publicity campaigns using owned and earned channels to maximise reach and impact and ensure London Zoo’s news output is adequately and accurately represented on our websites and social media channels.
- Maintain excellent relationships internally and externally; uphold the press team’s strong working relationships with key members of ZSL staff and foster and develop ZSL’s relationships with key national and regional journalists, and identify and approach appropriate high-profile individuals to secure their support, with the aim of securing press coverage for ZSL.
- Deputise to the media manager when absent or otherwise engaged, to ensure that all outputs and duties of the PR and Publishing team continue seamlessly, and the wider communications team are continually supported.
- An excellent writer, with an aptitude for identifying strong news stories and getting them into key media titles.
- The post requires a strong track record in producing a programme of high impact media releases. It would ideally require experience of working as a journalist or similar in a busy news environment.
- Experience of communicating scientific information is extremely important.
- A flexible approach to work, and an ability to adapt to last-minute changes to plans will stand the senior press officer in good stead, and they will take part in a duty-rota for covering out of hours press queries related to the full breadth of ZSL’s work and be expected to take an active role in delivering ZSL’s wider communications objectives.
- The post will be expected to be able to interface at all levels across the organisation in order to maintain excellent internal awareness and buy-in for the press and publication team’s work, as well as to source content and produce the necessary media schedule.
- The senior press officer will be responsible for managing ZSL’s relationships with a variety of important stakeholders, from senior journalists to high-profile individuals and celebrities, and is expected to maintain ZSL’s positive reputation with these.
- The post holder will have excellent relationship management skills and be able to maintain key links with relevant policy and external partners.

About Us

We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our

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