Head of Audience, Sport

2 weeks ago

London, United Kingdom dmg::media Full time

**Head of Sport Audience**

Location: MailOnline Headquarters - London
Position: Permanent

MailOnline, the world's largest English-language newspaper website, is seeking an experienced **Head of Sport Audience** to join our team in London. In this role, you will lead the development and execution of our social media, SEO and video strategy.

**Key Responsibilities**:

- Lead MailSport's original and social video operation, in alignment with the overall editorial and commercial objectives of the business
- Oversee the end-to-end production process of original video content, from ideation and scriptwriting, to filming, editing and distribution
- Collaborate with the editorial and commercial teams to identify key topics and trends that should be covered in editorial and video form, and develop content ideas accordingly
- Coordinate SEO advice, lead SEO presence in Sport newsroom conferences and inform editorial with clear SEO-lead insights
- Monitor social media trends and analytics to optimize content and engagement on all platforms
- Stay up-to-date with industry developments and emerging social media trends to ensure that MailSport remains at the forefront of social media innovation
- Directly manage and provide leadership to MailSport's social media, video and SEO teams

**The above list is not exhaustive and constantly evolving, based on the needs of the business. Out of hours availability and a high level of adaptability are essential.**

**Requirements**:

- Minimum of 7 years of experience in a digital media or publishing environment and a background in sports journalism
- Strong understanding of video content creation, production and distribution, with a proven track record of delivering high-quality, engaging video content
- Strong understanding of Google Discover, Google News, organic search and Top Stories - and how to grow traffic across these referrers
- Sound knowledge of social media platforms and their respective audiences, as well as social media analytics and monitoring tools.
- Experience in managing teams in a fast-paced, deadline-driven environment
- Excellent communication and interpersonal skills, with the ability to work collaboratively with stakeholders at all levels
- Demonstrated ability to analyse data and audience feedback to inform content strategy and improve engagement
- This is an exciting opportunity for an experienced Head of Sport Audience to lead the development and execution of an ambitious video and editorial strategy at MailSport, with the opportunity to drive innovation and growth in a dynamic and fast-paced environment. If you are passionate about digital publishing and video content and production, and are looking for a challenging and rewarding role, we encourage you to apply._

**About dmg:media**

dmg media's brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. Together, Daily Mail, The Mail on Sunday, Metro, i, MailOnline, Mail Plus, metro.co.uk and inews.co.uk reach more than 11m people daily in the UK.* Globally, our brands reach 180m unique browsers every month.** In March 2021, the business acquired the world's leading science title, New Scientist.

dmg media's newsbrands are expert at getting to the bottom of the stories most relevant to their readers.
- *PAMCo 1 2020 ** Omniture April 2021_

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