Media Planning Associate Director

1 month ago

London, United Kingdom EssenceMediacom Full time

Media Planning Associate Director (Contractor)

**EssenceMediacom**

EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

**EssenceMediacomX**

EssenceMediacomX sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.

**About the Role**

Media Planning are experts on the paid media landscape and how consumers interact with it. We create holistic media plans throughout their lifecycle, own overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

As Media Planning Associate Director, you will be a sharp and strategic thinker who balances a creative mindset with a meticulous and rigorous approach. You will lead the team in delivering the best solutions for our clients, driving collaboration across both the planning teams as well as the wider community of specialists here at Essence.

The Media Planning Asscoiate Director has oversight and responsibility for the day-to-day management of media plans and their proper implementation, working to fulfil the client’s media strategy in the context of changing market conditions. They are responsible for ensuring budget is used optimally to deliver campaign objectives, via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns.

**Position Summary**

Our Media Planning Associate Directors will create and oversee the successful delivery of media campaigns working closely with the Account Manager on the team. They demonstrate expert knowledge of the overall media landscape and available research, using these to inform and communicate planning recommendations. Reporting to a Business Director, they have oversight and responsibility for the day-to-day management of media plans and their proper implementation, working to fulfil the client’s media strategy and objectives in the context of changing market conditions. They are responsible for ensuring budget is used optimally to deliver the desired results, via effective planning, in-flight cross-channel optimisations, and insightful post campaign analysis to inform future campaigns.
- Deliver high quality integrated responses to brief, actionable weekly cross-channel reporting commentary, insightful post campaign analysis, and clear planning briefs to Activation
- Oversee and quality assure all deliverables produced by teams
- Deliver clear and compelling rationale to support media planning recommendations and to evidence campaign performance versus expected outcomes
- Take a lead role in client meetings and in briefing to Activation
- Partner with our Activation and Analytics teams to design Campaign Analysis Plans (test and learn agendas) grounded in what we want to learn, observe, and achieve from our campaigns

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