Digital Marketing Specialist

4 days ago


Leeds, United Kingdom Vodafone Full time

**Digital Marketing Specialist**:
**Location**:Can be based UK Wide / Hybrid Working
**Travel**:In the Leeds office once a week and in the Newbury office once a month

**Benefits**: Excellent basic salary plus bonus

**What will you be doing?**

The Digital Marketing Specialist will work closely with Asda Mobile’s digital agency to shape and optimise online marketing performance. You will be responsible for managing Asda Mobile’s digital marketing budget to increase the number of profitable customers ordering SIMs from the Asda Mobile website.

Working with the digital agency you will supercharge Asda Mobile’s SEO, PPC, Affiliate and Social activity to drive long-term growth that will deliver more customers and revenue for Asda Mobile. You will do this by managing and analysing the performance of these channels and identify new opportunities to attract customers to Asda Mobile.

**Key accountabilities include**:

- Using the Asda mobile activity plan, you will work with the web agency to develop targeted campaigns for promotional activity across each digital channel, ensuring this is aligned with activity instore
- Be obsessed about analysing the performance of the Asda mobile website against key competitors to identify opportunities for performance improvement and drive them through to launch
- Develop and implement the strategy for each of the acquisition channels
- Manage the digital marketing budget and ensure a clear ROI
- Support delivery of the Asda Mobile roadmap by working with Asda Mobile’s digital agency to develop targeted campaigns for promotional activity
- Work closely with the Asda Mobile team and digital agency to create and deliver compelling & impactful creative campaigns, ensuring the creative aligns with instore activity
- Research and analyse competitor activity to define new opportunities and make recommendations to improve on existing efforts
- Identify ways to deliver customer research and utilising the outputs implement across the relevant channels to make improvements to the proposition

**Who are we looking for?**
- Proven Digital Marketing experience within either an in-house or agency environment
- Confident, articulate communicator who is able to work with a range of internal and external stakeholders
- Able to work across a range of channels to drive acquisitions
- Excellent Digital Marketing skills, able to give painstaking attention to important details
- Previous experience within Telecommunications would be an advantage but is not essential

**What's in it for you?**

An excellent basic salary and bonus with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive and flexible benefits package that can be tailored to suit you and your family. We’re proud to provide a Reconnect programme with flexibility for individuals returning to work after a career break. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone.



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