Social Media Intern
5 months ago
Description
At Vivaldi, we’re working to build the next generation of businesses and brands together. More than a traditional strategy consultancy, Vivaldi believes in unlocking growth and going beyond consulting to make strategy actionable. Leading with passion and empathy we create paths to grow not only for our clients but also for our talent around the world.
With offices globally, our client portfolio ranges from the world’s most successful brands to medium-sized hidden champions in the B2B and B2C sectors.
Choose a career at Vivaldi and enjoy an innovative, entrepreneurial environment where challenging and interesting work is part of daily life.
**Job Description**:
We’re looking for an enthusiastic, creative and curious Social Media Intern to help us make, distribute and manage content for Dacia (part of Renault Groupe) in the UK. Overseen by a Social Media Manager, this is a great opportunity for a community manager looking to take the next step up, or an existing social media exec looking for a new challenge in their social media career.
This role is definitely more than community management. You’ll be client facing working closely with the Social Media Manager to deliver an ongoing program of ‘always-on’ social content and social first campaigns.
You will be expected to be a knowledgeable voice when it comes to social and how consumers use it, have a keen eye for content that is engaging and shareable, be part-client sounding board, part-copywriter (and support the creative teams in developing content that really works in social), and be results-focused.
You will need to immerse yourself in the brands you work on, and with both your accounts being leading automotive clients, an interest in anything car related is a must. You will be working full time across the Dacia brand, developing and engaging with their social communities, inspiring creative and reactive opportunities, finding and working with influencers, helping to plan and develop content strategies, attending events, activating sponsorships and generally helping us raise the bar of automotive social. There are some amazing opportunities and it would be great to have someone onboard that will relish these.
Be prepared to spend time with clients to really get under the skin of the brand on a regular basis and for some evening/weekend work when necessary. Whilst our office hours are 09.00 to 5.30, like most social teams, we’re willing to be online outside those hours.
Alongside the rest of the Social Team, you will be involved in reporting on the performance of the social channels and content as well as feel confident to make your recommendations for optimisation in line with KPIs and business objectives.
There will be a lot of learning on the job and you’ll need to be a proactive multi-tasker with a ‘can do’ attitude. We’re looking for someone who is great with clients and can seamlessly be “the lynch pin” between the agency, brand and community.
Key Responsibilities
You will be expected to be confident in tackling the following tasks:
Content Planning - whilst this will remain the responsibility of the Social Media Manager, you will be expected to feed into content plans and learn how this is done.
Content Creation - supporting the Social Media Manager to develop creative briefs for social content and in writing copy for all posts.
Content Review - Owning the Q&A process of checking all posts throughout the process and before they go live.
Content Distribution - taking approved posts and content and pushing them live to the relevant channels organically. Briefing the Paid Media Manager to ensure promoted posts are set-up in a timely manner.
Community Management - nurturing and growing social communities and leading consumer engagement in all social channels and on all posts, both paid and organic. You’ll be confident to implement crisis management processes and treat escalations with due diligence and a calm head under the guidance of the Social Media Manager.
Reactive and Proactive Social - responsible for identifying key trends and opportunities for your brands to engage with and being a key member of the team brainstorming what content we can create that will be appropriate.
Analytics and Reporting - support the Social Media Manager to produce reports on the performance of the social channels you are managing and feed into the insights and recommendations. Adept at providing top-line results to clients for various content and activity ongoing and ad-hoc.
Paid Media - at least a basic understanding of how paid media works across social to be able to work alongside the paid media team learning and delivering ‘paid for’ media activity.
Influencer Relations - you’ll be a confident communicator managing incoming requests and ongoing dialogue with category influencers, bloggers etc and reaching out to those who will help us create great content, engaging the right audiences to promote our brands.
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